Premium Experience (Hospitality) Sales Lead

Description

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Job Description:

As part of our partnership agreement to deliver growth across the business, including ticketing and premium experiences (Hospitality) for Sail GP, we will be building upon existing strong foundations and adding dedicated sales expertise to focus on supercharging growth for the years to come.

This is a full time role fully embedded in the Sail GP team and be a key part in delivering success across Europe and the Middle East for everything related to Hospitality

SailGP is racing redefined. The world’s most exciting racing on-water, SailGP was established in 2018 and is headquartered in London. The annual, global championship Races for a Better Future accelerating change in everything it does.

The fan-centric, inshore racing takes place among the sport’s top athletes in some of the most iconic harbors around the world and offers the sport’s largest monetary prize. Rival national teams battle it out in identical supercharged F50 catamarans, engineered for intense racing at electrifying speeds exceeding 60 mph/100 kph.

Responsibilities:

We are looking for an experienced and highly motivated Premium Experience (Hospitality) Sales Lead to join our Global Ticketing and Hospitality Sales team. In this role, the candidate will be responsible for selling Premium Experiences to both B2B and B2C markets.

The success of this candidate will be judged on the volume of annual tickets sold and revenue generated across races in EMEA, and predominantly focused in Europe.. The candidate will be tasked with developing sales collateral and scaling regional pipelines of ticket purchasers across industries, including an expectation of travel with multiple trips to future race cities to build local sales demand across regional businesses, tourism boards, clubs and community organisations, etc.

The ideal candidate is a natural sales person, with the ability to develop new relationships and positively represent SailGP to key stakeholders across Europe as the key focus. The role will report directly to the Director of Global Ticketing and Hospitality Revenue, accountable for supporting active reporting (total sales, pipeline status, etc).

Must be able to work collaboratively with teams across marketing, operations, and event design teams to define and create assets as needed. A background in hospitality sales and premium experiences is required.

Primary accountabilities of role

• Identify and pursue new sales opportunities through various lead generation methods
• Create compelling sales presentations and proposals tailored to meet the needs of corporate prospects
• Manage negotiations with key clients, closing deals while maximising revenue and meeting targets
• Build and maintain strong relationships with prospects and high-value clients to ensure excellent customer service and retention
• Continuously monitor ticket and hospitality sales trends, competitor offerings, and market demands
• Work closely with SailGP’s Marketing Team to build targeted campaigns that promote opportunities
• Ensure that all delivery of contracts are seamlessly transitioned and set up for event-day success
• Appoint, liaise and manage appointment of 3rd party sales agents, to provide maximal market coverage – especially in the Middle East for year 1
• Travel to meetings, conferences, and events as needed to drive opportunities forward

Requirements

Primary attributes we’re looking for:

• 5-7 years plus of proven sales experience, ideally in ticket sales, hospitality, or within the sports industry
• Excellent verbal and written communications skills to effectively build and present sales proposals
• Experience in managing high-value clients, including sponsors, corporate partners, and VIPs
• Ability to confidently negotiate contracts and close sales while maximizing revenue
• Proficiency with CRM tools and other software to track performance and manage leads
• Experience working with event teams or managing live event sales
• Ability to work collaboratively with marketing, event, and sponsorship teams to drive sales efforts

Additional Qualifications:

• Thrive on working to performance targets
• Resilient mind-set
• Motivation, enthusiasm, self-discipline and focus
• Commitment to preparation and planning
• Contribute and work within a team environment
• Manage time and prioritise tasks
• Core selling ability and focuses entirely on motivating customers to buy.
• Improves consistently
• Acts ethically and always in a fair-minded manner.
• Customer focus and has an in depth knowledge of key clients and contacts within an account

Benefits

• Renowned Team Days often throughout the year
• Summer Away Days
• 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event' and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Competitive bonus scheme
• Performance Reviews every 6 months with discretionary salary increases
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2x annual kit drops

Our recruitment process will be honest & thorough, and so will our roles. In return, we can offer honesty, integrity, and the chance to progress in the organisation as quickly as you develop within it.

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.