Sponsorship Sales Lead

Two Circles is seeking a Sponsorship Sales Lead for their Rights Management division, based in Cologne, Germany, with regular travel. This role involves leading high-profile sponsorship deals for major sporting events, including a significant event in Germany in 2029. The successful candidate will proactively source and engage potential sponsors, build relationships with global brands, and execute competitive processes to negotiate and close sponsorship deals, aiming to optimize client revenues.

Must Have

• Lead high profile sponsorship deals for premium rights holders
• Pro-actively source and engage potential sponsors
• Manage and build trusted relationships with global brand decision makers
• Build relationships and influence senior business decision makers
• Successfully execute competitive processes
• Negotiate and conclude high-profile sponsorship deals
• Proven track record of delivering sizeable sponsorship deals
• High levels of influence, persuasion, and negotiation experience

Good to Have

• German native speaker

Description

We are Two Circles. We grow audiences and revenues for the world’s leading sports and entertainment businesses. We help our clients know fans best. From 15 international offices Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behavior and desire than any other organisation. Client's include NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.

Our Rights Management division acts as a commercial sales resource for iconic sports and entertainment brands globally. A pioneering rights-sales capability, successfully marketing the unique emotion of sport & entertainment to drive commercial results for rights-owners and record impact for brands.

We have led and closed over $2.5bn in sponsorship rights for some of the world's biggest sports properties, including recent record-breaking deals for UEFA Women’s Football, the All Blacks and Mercedes F1.

We aim to optimise revenues for our clients whilst allowing each to avoid the long-term fixed costs associated with maintenance of large in-house sales teams. We are focused on solving problems and not selling assets, and we are ambitiously expanding our clients, geographies and our sales team.

In an exciting new role, designed to support a major sporting event being held in Germany in 2029, we would like to hire a Sponsorship Sales Lead in Germany. Based in our Cologne office but with regular travel around the region. We'd love to hire a German native speaker.

Requirements

We're looking to hire a proven sponsorship sales professional into the position of Sponsorship Sales Lead.

• In this role you will lead high profile sponsorship deals on behalf of a premium rights holders.
• You will be required to pro-actively source and engage potential sponsors on behalf of our client across a range of categories and geographical regions; select and qualify prospects, securing in person meetings and build relationships
• You will manage and build trusted relationships with decision makers at global brands around the World
• Build relationships and influence senior business decision makers across different sectors and markets across the world.
• Successfully execute competitive processes, resulting in the negotiation and conclusion of high-profile sponsorship deals.
• We'd like the successful candidate to have a track record of delivering multiple sizeable sponsorship deals with premium global rights holders in sport or entertainment.
• We're looking for high levels of influence and persuasion, and experience in negotiation.