Lifecycle Marketing Technologist

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40 million artists, the future of music is SoundCloud.

SoundCloud is looking for a technically-skilled Lifecycle Marketing Technologist to join our Lifecycle team and drive our automated notification strategy. In this role, you'll be instrumental in creating highly personalized, data-driven notification campaigns that increase Monthly Active Users (MAU) and drive Fan and Creator subscription growth.

You'll work at the intersection of marketing, data, and engineering—partnering closely with our Data and Recommendation Engineering teams to build sophisticated, automated lifecycle programs that engage our global community of creators and listeners.

Key Responsibilities:

• Collaborate with the Director of Lifecycle to develop and execute a comprehensive automated notification strategy with a focus on increasing MAU and subscription conversions
• Identify opportunities for personalized engagement by analyzing user behavior, cohort performance, and lifecycle stage transitions
• Partner with Product teams to understand feature launches and product gaps to translate them into targeted notification campaigns
• Build, test, and optimize automated notification campaigns using CRM platforms (Braze, Marketo, MoEngage)
• Write templating logic using Liquid, Jinja, or similar languages to create dynamic, personalized messaging experiences
• Query and analyze data in BigQuery to segment audiences, measure campaign performance, and extract actionable insights
• Design and implement A/B tests to continuously improve notification performance across channels (push, email, in-app)
• Work closely with Data and Recommendation Engineering teams to request features, integrations, and data support
• Collaborate with the data analysts and technical specialists to implement sophisticated campaign analysis mechanics and dashboards
• Build strong relationships with stakeholders across Product, Engineering, and Analytics to identify growth opportunities
• Monitor and report on key metrics including MAU, subscription conversions, retention rates, engagement rates, and overall lifecycle health
• Conduct deep-dive analyses to understand campaign effectiveness and user behavior patterns
• Translate complex data findings into clear recommendations and actionable strategies

Experience and Background:

• 5+ years of experience in lifecycle marketing, growth marketing, marketing technology, or similar role at a consumer subscription business
• Strong proficiency in SQL and experience querying large datasets (BigQuery experience strongly preferred)
• Hands-on experience with marketing automation and CRM platforms such as Braze, Marketo, or MoEngage
• Ability to write templating code (Liquid, Jinja, or similar) for dynamic content personalization
• Demonstrated ability to analyze campaign performance and translate data into strategic recommendations
• Experience developing automated, trigger-based notification strategies
• Experience with Kafka or event-streaming architectures
• Background in subscription-based businesses or consumer technology
• Familiarity with recommendation systems or personalization engines
• Experience with SatSig or similar product testing and experimentation tools
• You're constantly asking questions, digging into data, and seeking to understand user behavior and product opportunities
• You build strong relationships across teams and work effectively with both technical and non-technical partners
• You can design rigorous tests, interpret complex data, and communicate findings clearly to diverse audiences
• You identify opportunities independently and drive initiatives forward

The salary range for this role is $80,000 - $135,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Equity Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.