Manager, Customer Strategic Marketing

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Join the Hasbro Target Team!

We’re seeking a fun, creative, and driven Marketing Strategist to bring Hasbro brands to life at Target. In this role, you’ll lead the strategy and execution of retail programs that connect with shoppers online and in-store. By analyzing media KPIs and transforming insights into action, you’ll shape Target Roundel campaigns and deliver eye-catching displays that spark impulse buys—making Hasbro unforgettable in the aisles and beyond.

Location: This hybrid role requires 3 days per week in the downtown Minneapolis, MN office.

A Day in the Life as a Manager, Customer Strategic Marketing

As a Marketing Strategist on the Hasbro Target team, every day brings opportunities to shape how fans experience our brands:

• Be the Target shopper expert — turn data and insights into exclusive products, breakthrough programs, and seamless omnichannel promotions.
• Bring stories to life by partnering with key licensors such as Disney, Paramount, Universal, Sony, etc. to launch collaborative campaigns around blockbuster events, seasonal moments, and product debuts.
• Create what’s next — lead exclusive product development briefing from big ideas to financial strategy, delivering toys and games that excite Target shoppers and align with retail strategies.
• Make it happen — manage trade activation budgets, track results, and turn KPIs into smarter, more impactful marketing.
• Own the spotlight — deliver compelling presentations to Target, Hasbro global teams, and senior leadership that inspire confidence and action.
• Shape the industry by helping drive Hasbro’s presence at key events like Target previews, Toy Fair, and major internal showcases.
• Lead with influence — share insights, spot trends, and fuel collaboration across Sales, Marketing, and Global Development teams.
• Champion Hasbro values by encouraging bold ideas, driving change, and creating strategies that power long-term growth.

What You’ll Bring:

• 5+ years of proven experience in CPG marketing, sales, or retail, with a track record of driving impact.
• 2+ years partnering with Target Roundel Media Group on digital, social, and influencer campaigns.
• Bachelor’s degree in Marketing, Advertising, or related field; MBA strongly preferred.
• Expertise in building fully integrated retail programs and consumer promotions that deliver results.
• Exceptional communicator with clear, concise direction and feedback skills across teams and partners.
• Strong influencer who can rally cross-functional teams behind your recommendations.
• Confident presenter with outstanding storytelling and persuasion skills.
• Proficiency in Microsoft Office and solid understanding of corporate financials.
• Experience in a retail supplier environment, with strong project management and relationship-building skills.
• A proactive, curious self-starter who embraces new ideas and challenges the status quo.

• Cross-functional collaboration — build strong partnerships and influence across teams to drive alignment and impact.
• Decisive leadership — make informed, timely decisions that keep programs moving and performance on track.
• Shopper-first strategy — bring a sharp understanding of how consumers respond to marketing tactics and retail activations.
• Data-driven mindset — analyze sales forecasts, projected lifts, and ROI to turn insights into action.

Company and benefits

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $109,100.00 to $163,700.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!