Manager, Performance Marketing (IGA)

Universal Music Group is seeking a Manager, Performance Marketing to support IGA’s frontline D2C roster. This role will report into the Global Media Team but will be deeply embedded into IGA’s operations and based out of our Santa Monica offices. You’ll drive always-on paid media efforts that maximize D2C revenue across frontline stores. The ideal candidate has extensive knowledge of all digital advertising channels, experience with retail and direct-to-consumer brands, and can build full-funnel campaigns with a focus on performance marketing.

Must Have

• Own always-on campaign strategy for frontline artist stores.
• Drive traffic, conversions, and revenue through paid social, search, and programmatic channels.
• Manage and track approved media budgets for 100+ campaigns every quarter.
• Support and partner with the Director of Advertising Strategy to plan, prioritize, and report on paid media performance.
• Collaborate with CRM, Analytics, and eCommerce teams to develop audience segmentation and lifecycle marketing frameworks.
• Build and maintain executive-level revenue reports, highlighting paid media’s contribution to overall eCommerce performance.
• Understand pixel implementation on websites for data collection and conversion tracking.
• Lead testing roadmaps for audience targeting, creative assets, and bidding strategies.
• Partner closely with the Campaign Manager to translate strategy into tactical execution and ensure campaigns are performing at or above benchmark.
• 3+ years of experience in performance marketing, driving revenue growth and online lead generation, preferably in eCommerce, D2C, or retail.
• Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs.
• Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify.
• Proficiency in Keynote, Word, Excel, PowerPoint, and Canva.
• Experience with DoubleClick, Google Analytics, Looker Studio, Big Query, Datorama, Domo.
• Data-driven with strong analytical skills.
• Confidence in written and verbal communication skills in client-facing environment.

Good to Have

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications.
• Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy.

Perks & Benefits

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit.
• Comprehensive medical, dental, vision, and FSA options.
• 100% coverage for out-patient mental health services.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• A lifetime fertility support allowance of $30,000 to plan participants.
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3-weeks PTO for non-exempt employees.
• 2-weeks paid Winter Break.
• 10 Company Holidays (including Juneteenth and Wellbeing Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Universal Music Group is seeking a Manager, Performance Marketing to support IGA’s frontline D2C roster. This role will report into the Global Media Team but will be deeply embedded into IGA’s operations and based out of our Santa Monica offices. This is a permanent, full-time position working in a cross-functional team of D2C & digital marketing experts. You’ll drive always-on paid media efforts that maximize D2C revenue across frontline stores.

We are seeking an individual with extensive knowledge of all digital advertising channels, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. The ideal candidate has experience with retail and direct-to-consumer brands and building full-funnel campaigns with a particular focus on performance marketing. They’re able to communicate strategy effectively and simply, can think well on their feet, and manage a heavy workload. This person thrives in a fast-paced, dynamic setting, managing multiple workstreams and communications simultaneously while maintaining strong organization and attention to detail. A natural storyteller, the Performance Marketing Lead can distill complex data into clear, actionable insights for both marketing and executive audiences.

How you’ll CREATE:

• Own always-on campaign strategy for frontline artist stores, driving traffic, conversions, and revenue through paid social, search, and programmatic channels.
• Manage and track approved media budgets for 100+ campaigns every quarter, with 6-7 figure amounts.
• Support and partner closely with the Director of Advertising Strategy to plan, prioritize, and report on paid media performance.
• Collaborate with CRM, Analytics, and eCommerce teams to develop audience segmentation and lifecycle marketing frameworks that scale customer acquisition and retention.
• Able to think critically and understand trends/customized audience targeting tactics. No cookie-cutter strategy
• Build and maintain executive-level revenue reports, highlighting paid media’s contribution to overall eCommerce performance.
• Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement.
• Lead testing roadmaps for audience targeting, creative assets, and bidding strategies.
• Research trends, innovations, and changes that affect media buying, while always staying in “beta mode” to constantly evolve and test new tactics (aka “R&D”)
• Partner closely with the Campaign Manager to translate strategy into tactical execution and ensure campaigns are performing at or above benchmark.

Bring your VIBE:

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 3+ years of experience in performance marketing, driving revenue growth and online lead generation, preferably in eCommerce, D2C, or retail.
• Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
• Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
• Proficiency in Keynote, Word, Excel, PowerPoint, and Canva with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with DoubleClick, Google Analytics, Looker Studio, Big Query, Datorama, Domo, etc.
• Data-driven with strong analytical skills to interpret findings, analyze trends, and recognize anomalies for insights and action
• Comfortable navigating both high-level strategy and hands-on campaign details.
• Confidence in written and verbal communication skills in client-facing environment
• Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy – all a huge plus.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$70,304 - $152,260

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.