Manager, Product Marketing | B2B FICO® Scores

FICO is seeking a dynamic Product Marketing Manager to drive go-to-market strategies for FICO® Scores. This role involves creating compelling content, conducting market research, and managing projects across various lending segments. The manager will translate complex analytical concepts into engaging materials for executives and decision-makers, contributing to FICO's leadership in credit decisioning and risk management.

Must Have

• Consumer lending and credit industry foundation with experience at/with financial institutions, fintech companies, or credit-focused technology providers
• Research and analytical capabilities to synthesize complex information and translate findings into compelling content and strategic recommendations
• Strong execution track record in marketing complex analytical or technology solutions, communicating technical concepts clearly to business audiences
• High-velocity work style with demonstrated success managing multiple priorities simultaneously while maintaining quality standards and meeting aggressive deadlines
• Solid grasp of consumer lending regulatory environment including FCRA, Fair Lending, Equal Credit Opportunity Act, and Truth in Lending Act

Good to Have

• Background in market research, competitive intelligence, or content marketing
• Project management experience with process improvement focus
• Experience supporting multiple business segments or cross-functional teams
• Familiarity with AI LLM usage in marketing workflows
• Experience with credit scoring solutions or credit reporting agencies

Perks & Benefits

• An inclusive culture strongly reflecting core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others
• Opportunity to make an impact and develop professionally by leveraging unique strengths and participating in valuable learning experiences
• Highly competitive compensation, benefits and rewards programs
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events

The Opportunity

“Are you a versatile, high-output marketer who thrives on variety and loves diving into complex topics that unleash your creativity and leverage your critical thinking talent? Do you excel at turning strategic vision into tactical execution while juggling multiple priorities with speed and ingenuity? If so, we're seeking a dynamic product marketer to be a mission-critical contributor to product marketing success across multiple market segments and key initiatives. In this role, you'll bring our market-leading FICO® Score strategies to life through research, content creation, and marketing project management that directly impacts our go-to-market effectiveness. You'll work alongside our specialized segment teams, helping turn strategic vision into market-moving results.” – Sr. Director – Product Marketing

What You’ll Contribute

• This role offers the opportunity to make a direct impact across the entire lending portfolio while developing expertise in the strategies that maintain our leadership in credit decisioning and risk management.
• Deliver mission-critical marketing execution across lending segments by creating compelling content, conducting targeted research, and managing key projects that drive our go-to-market strategies and strengthen competitive position.
• Transform complex analytical concepts into accessible, engaging materials that resonate with executives, risk managers, and technical decision-makers across various lending verticals and customer segments.
• Drive research and competitive intelligence initiatives that inform strategic decision-making, including market analysis, customer insights gathering, and competitive positioning that supports our segment marketing teams.
• Manage cross-functional projects and streamline marketing processes to improve team efficiency, ensure consistent content quality, and accelerate delivery timelines across multiple initiatives simultaneously.
• Support messaging development by synthesizing market intelligence, customer feedback, and industry trends into actionable insights that strengthen our positioning and value propositions.

What We’re Seeking

• Consumer lending and credit industry foundation with experience working at/with financial institutions, fintech companies, or credit-focused technology providers. Understanding of lending processes, credit risk, and industry dynamics.
• Research and analytical capabilities with ability to quickly synthesize complex information, identify key insights, and translate findings into compelling content and strategic recommendations.
• Strong execution track record in marketing complex analytical or technology solutions, with proven ability to communicate technical concepts clearly to business audiences across different formats and channels.
• High-velocity work style with demonstrated success managing multiple priorities simultaneously while maintaining quality standards and meeting aggressive deadlines in dynamic environments.
• Solid grasp of consumer lending regulatory environment including FCRA, Fair Lending, Equal Credit Opportunity Act, and Truth in Lending Act and how they impact marketing and business strategy.
• Bonus: Background in market research, competitive intelligence, or content marketing.
• Bonus: Project management experience with process improvement focus.
• Bonus: Experience supporting multiple business segments or cross-functional teams.
• Bonus: Familiarity with AI LLM usage in marketing workflows, demonstrated ability to combine human intelligence with emerging MarTech.
• Bonus: Experience with credit scoring solutions or credit reporting agencies.

Our Offer To You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
• The targeted base pay range for this role is: $98,000 to $154,000 with this range reflecting differences in candidate knowledge, skills and experience.

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Why Make a Move?

At the company, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

The company makes a real difference in the way businesses operate worldwide:

• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

• Fraud Detection and Security — 4 billion payment cards globally are protected by fraud systems.

• Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

The company promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

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