Manager, Sales Enablement

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

The Sales Enablement teams’ mission is to provide unified client service experience with ease and automation to more effectively drive revenue. We are a group of creative problem-solvers and collaborators, who aren’t afraid of the unknown. We love to learn, and we ask smart questions to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.

Job Summary:

The Manager of Programmatic enablement will specifically be responsible for driving growth and transformation in sales automation and reports to the Sr. Manager, Automation, Sales Enablement. They will own the end-to-end intake and enablement for all programmatic and automation solutions which is a key area of growth for the overall sales business. Our enablement team finds solutions for business automation needs through gathering business intel and requirements that meet pillars of ad sales strategy and marketplace demand.  The right person for this role will have excellent leadership skills and experience, the ability to translate business needs into technical requirements, a high technical aptitude, and strong analytical skills with the ability to work cross functionally and complex situations into simple terms.

Responsibilities and Duties of the Role:

Requirement gathering

• Capture business needs and requests from internal sales stakeholders that reflect qualitative and quantitative feedback along with marketplace insights and trends.

• Subject matter expert of programmatic and automation technical systems and internal tools to inform business requirements for enhancement, improvement, or new capabilities.  

• Primary business liaison with 3rd party vendors who enable automation services. Responsible for collaborating with ad platform technology teams to prioritize sales needs and roadmaps for those partnerships

• Keeping up to date with emerging new industry partners, identifying those with benefit, scaling the opportunity, and helping advise on implementation

Intake and Implementation

• Translate all business needs gathered into product requirements to intake and collaborate with the ad technology and product teams on delivery and development.

• Help manage complex multi departmental executions in conjunction with the ad platform team and communicating back to internal sales leadership on project timelines and status.

Post launch communication

• Post technical delivery support through communicating, organizing, and clearly documenting final product capabilities, use cases, etc. for product marketing.

• Support Product Marketing in developing positioning and materials for marketplace or sales

• Develop materials for training and development for internal users

Overall automation and programmatic support

• Primary internal programmatic expert for the sales team who can provide insights and knowledge to inform internal stakeholders of all levels as needed. 

• Provide additional enablement end to end support and management of other automation initiatives beyond programmatic.

Required Qualifications:

• 5+ years prior experience in any of the following fields: sales enablement, programmatic operations, digital product management, ad technology, platform management, media consulting, or similar

• Advanced technical understanding of programmatic ad technology

• Marketplace knowledge of programmatic vendors, capabilities, and trends

• Proven ability to do quantitative and qualitative analysis and synthesizing results into strategy and presentation

• Highly skilled in excel and can pivot, analyze, and summarize data pulled

• PPT and/or Keynote skills with the ability to craft concise and professional executive facing business presentations

• Experience building and tracking workstreams using Atlassian’s online confluence and JIRA tools.

• Leading or helping to create go to market and learning and development training materials for technical products preferably within the programmatic field.

• Ability to work in a highly matrixed environment where you can effectively communicate and collaborate with peers and senior leaderships as well as cross departmentally.

• Fluent in both “business” and “technology” styles of communication with the effective ability to translate and communicate between the two.

• Extremely detailed oriented with the ability to independently manage, track, and prioritize many complicated projects and workstreams simultaneously.

• Proficient working remotely through organizing and running Zoom calls, presenting virtually, collaborating via online tools such as G-suite, etc.

• Solutions oriented who doesn’t get roadblocked by business challenges and instead persists and collaborates on finding solutions.

• Proactive, inquisitive, and passionate about asking questions, learning more, and questioning the status quo.

• Someone who is self-motivated, takes initiative, and thrives working independently in a highly complex fast paced organization.

Preferred Qualifications:

• Programmatic operations with hands on keys trafficking and reporting experience at SSP, DSP, agency, or publisher.

• Knowledge and or working experience of Google’s programmatic end to end pipes (GAM, AdX, DV360)

• Experience working in Digital Ad Servers and Ad Sales Management Systems

• Experience working with multiple digital sales industry standard measurement providers (Nielsen, MOAT, etc)

• Proficient in media math

• Working experience or technical knowledge of data platforms

• Knowledge of IAB standards and guidelines

• Product management experience leading complex technical projects within the digital advertising industry.

Preferred Education:

• Bachelor’s Degree

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