Market Intelligence Manager

Job Title: Market Intelligence Manager

Location(s): Mexico City, Mexico

About Springer Nature

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About the Brand

Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit macmillaneducation.com and follow @MacmillanEducation / @MacmillanELT

Position Objective:

To provide analysis and research - based on data and evidence - statistical, mathematical, and market-based to anticipate opportunities, and provide input for timely, intelligent decision-making aligned with business objectives.

Main Functions and Responsibilities:

• Analyze data sets, industry trends, brand trends, competition, and category pricing to obtain relevant insights. Target profiling and market segmentation. Leveraging information for continuous innovation.
• Systematize, integrate, and optimize data systems to transform them into actionable market insights, detect market opportunities aligned with business objectives and priorities.
• Develop and implement the annual market research and intelligence plan supported by: research, data, and statistical analysis.
• Development of a system for tracking brand performance in the market vs. competitive set.
• Design, development of intelligent market listening systems, including virtual environments and online platforms and various media, channels, and points of contact with users and stakeholders.
• Prepare dashboards and presentations to communicate main findings, comparative analyses, insights, all based on data to management for timely and informed business decision-making.

Experience, skills and knowledge

Essential/Exclusive:

• Education: Bachelor's degree in Actuarial Science, Mathematics, Economics, Innovation and Development Engineering, Robotics and Intelligent Systems, Artificial Intelligence.
• English: B2 (intermediate).
• Experience: Minimum 5 years in Marketing, data analysis, database management, CRM - preferably Hubspot - and related areas.
• Development of approach, execution of market research, data tabulation, and presentation of results.
• Understanding and proper handling of Google Analytics for analysis and setup of consoles and dashboards.
• Use of tools such as Tableau, SQL, Alteryx, A/B testing.
• Expert knowledge of Microsoft Suite (Excel).
• Strong and solid knowledge of statistical techniques and analysis such as: regression, factor analysis, clustering, among others.
• Knowledge of different quantitative, qualitative, and digital research techniques and tools.
• Familiarity with AI applied to data analysis, databases, as well as the ability to collaborate with internal teams from: Digital, marketing, systems, finance, among others. Also collaboration with external teams from: suppliers, interdisciplinary research teams.
• Strong orientation towards analytical solutions for problem-solving, including database management (big data) and capacity for synthesis and differentiation of priorities.
• Structured, orderly thinking.
• Understanding of data impact on business results. Teamwork, willingness to learn and teach.
• Flexibility.
• Innovation.
• Ease of communication.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here: https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/

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