Marketing Brand Manager - PUBG Mobile

Team Introduction

Level Infinite is Tencent's international game business brand, dedicated to bringing fun, authentic gaming experiences to global players, allowing them to enter the game world anytime, anywhere; and by building an inclusive, interconnected, and convenient player community to promote sharing and communication.

Level Infinite provides a series of support and services to partner studios to help them unleash the potential of their products.

Level Infinite's published products include popular games such as "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40K: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and Youtube.

Job Responsibilities

1. Assist the module owner in marketing and promotion of PUBG MOBILE (gameplay and commercialization), formulate marketing strategies, plan key promotion campaigns based on game version content and nodes, and implement them;

2. Be able to effectively analyze current version content, combine popular trends and market environment to extract user communication points, integrate multiple marketing methods, and output marketing plans;

3. Based on the promotion plan, collaborate with operations, esports, UA, and various regional teams to integrate in-game and overseas multi-regional resources, achieve final promotion implementation, and continuously explore new marketing capabilities;

4. Combine marketing promotion, product conversion, and user research data to review promotion effects and optimize subsequent promotion work.

Job Requirements

1. 2 years or more experience in marketing/promotion planning, with experience in marketing promotion such as scheme planning, implementation, and effect evaluation, understanding the basic logic and acceptance methods of marketing tools such as creative design, influencer marketing, player activities, public relations communication, media placement, and offline activities;

2. Strong business growth orientation, good data and user research awareness, able to link various communication effects with product data growth, focusing on marketing to improve product data performance;

3. Understand the content and viral logic of major overseas social media platforms, sensitive to overseas popular trends and memes, able to transform hot content into creativity, and eager to explore new things;

4. Love games, be a gamer, able to deconstruct product fun points from a player's perspective, deep experience in BR/FPS or other game categories preferred;

5. Strong learning and execution ability, able to handle cross-cultural communication with an open and inclusive mindset, strong teamwork awareness, strong pressure resistance;

6. Fluent in English, can be used as working language.

Tencent is committed to providing equal employment opportunities

At Tencent, we always adhere to the principle of equal employment opportunities and are committed to creating a fair and inclusive work environment for every employee. We firmly believe that diverse voices can inspire unlimited innovation and drive us to provide better services for users and society. We carefully create an atmosphere full of support and encouragement to help every employee find their own stage to achieve personal and common development goals.