Marketing Data Analyst

10 Minutes ago • All levels

Data Analysis

Job Description

Original Games is seeking a Marketing Data Analyst to join its dynamic team. In this critical role, you will be responsible for deciphering the outcomes of marketing activities and optimizing business performance. Your contributions will significantly impact user acquisition processes and the execution of the cutting-edge UA strategy. As a data detective, you will uncover insights using the latest analytical tools to drive marketing decisions, foster growth, and unleash the full potential of marketing campaigns within the innovative gaming industry.

Good To Have:

Experience in designing and integrating s2s events to UA channels.
Deep knowledge of iOS and SKAN, analysis best practices.
Experience in UA and Creative process automation.

Must Have:

Work closely with Leadership, User Acquisition Team, Data Analysts, Data Engineers and Product.
Proactively come up with growth ideas and facilitate hypothesis testing.
Analyze data and marketing channels to discover and develop new angles and techniques to exploit.
Identify and flag underperforming sources and tactics.
Ensure quality and consistency of data and accuracy of prediction across different sources.
Create tooling to help evaluate campaign and creative performance, allocate budgets, and set targets.
Build and maintain data models, reports and reporting automation.
Past work experience with data and user acquisition in gaming and digital marketing.
Understanding of the whole marketing funnel metrics.
Advanced knowledge of traffic attribution principles.
Advanced knowledge of UA attribution principles.
Experience using Source Control Systems such as GIT.
Experience with end-to-end model deployment and MLOps.
Proficiency in SQL at scale (BigQuery, Redshift).
Experience with ROAS prediction, lifetime value, or similar modeling.
Proficiency with Tableau, Looker, or equivalent visualization tool.
Python knowledge (preferable).

Perks:

Competitive salary and annual salary review based on performance.
Possibility of working remotely in the GMT+2 timezone (max differences 3 hours).
Regular team events: holidays, parties, teambuilding.
Medical Insurance with dental coverage (after successfully passing the trial period).
$1000 to spend on education and growth annually (after successfully passing the trial period).
Health and Fitness Benefits (after successfully passing the trial period).

Add these skills to join the top 1% applicants for this job

data-analytics

github

game-texts

looker

tableau

maven

model-deployment

git

python

sql

Are you ready to take your marketing skills to the next level? Original Games is searching for a top-notch Marketing Data Analyst to join our dynamic team! In this critical role, you'll be our go-to guru for deciphering the outcomes of our marketing activities and optimizing our business performance. Your contribution will be a game-changer, impacting everything from our user acquisition processes to the execution of our cutting-edge UA strategy. Picture yourself as a data detective, uncovering insights that will drive our marketing decisions to new heights. You'll be armed with the latest analytical tools and techniques, and work alongside some of the most innovative minds in the gaming industry. Your findings will be the key to unlocking new opportunities, driving growth, and unleashing the full potential of our marketing campaigns. So, if you're a marketing maven with a passion for uncovering insights, come join us at Original Games and be a part of something truly extraordinary!

For which tasks?
Work closely with the Leadership, User Acquisition Team, Data Analysts, Data Engineers and Product.
Proactively come up with growth ideas and facilitate hypothesis testing.
Analyze data and marketing channels to discover and develop new angles and techniques to exploit.
Identify and flag underperforming sources and tactics.
Ensure quality and consistency of data and accuracy of prediction across different sources.
Create tooling to help evaluate campaign and creative performance, allocate budgets, and set targets.
Build and maintain data models, reports and reporting automation.

We're looking for a candidate with:
Past work experience with data and user acquisition in gaming and digital marketing
Understanding of the whole marketing funnel metrics
Advanced knowledge of traffic attribution principles
Understanding of the whole marketing funnel metrics
Advanced knowledge of UA attribution principles
Proactive interest in the latest trends and insights in the mobile user acquisition landscape, platforms and tools
Experience using Source Control Systems such as GIT
Experience with end-to-end model deployment and MLOps

Our tech stack:

SQL at scale (BigQuery, Redshift)
ROAS prediction, lifetime value, or similar modeling
Tableau, Looker, or equivalent visualization tool
Python (preferable)

Will be a plus:

Experience in designing and integrating s2s events to UA channels
Deep knowledge of iOS and SKAN, analysis best practices
Experience in UA and Creative process automation

Why do we enjoy working here?
Competitive salary and annual salary review based on performance.
Possibility of working remotely in the GMT+2 timezone (max differences 3 hours).
Regular team events: holidays, parties, teambuilding.