Marketing Intern

Location: Shanghai 

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Find a job that let’s your imagination run wild!  

Join our WildBrain CPLG team, part of the global WildBrain organization, to make us part of your story! WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency, with offices in the UK, Europe, India, the Middle East, the US and Asia. With over 45 years of experience in the licensing industry, WildBrain CPLG provides its clients with dedicated licensing and marketing professionals and fully integrated product development, legal and accounting services. WildBrain CPLG believes that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach. The agency’s ASPIRE division is a leader in Corporate & Lifestyle brand representation and management.

About the Role 

WildBrain is offering an amazing opportunity for an internship for student to gain exposure to all areas of marketing & events in the licensing business within WildBrain CPLG in Shanghai. You will work closely with the marketing team. You will learn about licensing especially on Character licensing (Peanuts & Teletubbies) and participate in events in & around Shanghai, promoting our products and licensing activities. You will also involve with Marketing/Social media and Brand Management; this placement will give valuable industry experience and insight into the operations of a successful international business.

• Social media operation:
  • Assist in daily content, social campaign planning and operation of Weibo, WeChat, Red Book, Douyin
  • Assist in in KOL/KOC screening, content review, implementation and follow up of social platforms such as Red Book and Douyin
• Marketing events support – assisting in planning, communication, coordination, on the ground events collaboration with partners in China.
• Collaborate and coordinate across multiple stakeholders, including working with internal approval processes for marketing functions.
• Participate in brainstorming from time to time, including providing creative ideas for brand activities, social media marketing programmes etc.
• Helping to update franchise calendars and presentation decks.
• General outreach to prospects to start new conversations on marketing and promotion collaborations.

• Shanghai based, interested in entertainment and IP industry, working at least 3 days a week for more than 3 months
• Able to multi-task and work in a fast-paced environment
• Must be proactive with a solution/result-oriented attitude and team player.
• Strong communication and writing skills and a good command of English & Chinese
• Passion for marketing and learning, experience with common social media channels (Little Red Book, Douyin, WeChat, Weibo).
• Proficient in MS Word, Excel, PowerPoint, Excel, Outlook

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it! 

Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.