Marketing Lead

playkot

5+ Years | Remote | Full Time | 3 weeks ago

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Job Summary

Playkot is seeking a Marketing Lead for its R&D team to drive the growth strategy for a Telegram mini-app. This role involves defining goals, channels, and budgets, creating and managing a testing roadmap for creatives and funnels, and building robust reporting and attribution systems. The ideal candidate will identify new growth opportunities, test hypotheses, and implement automation to streamline marketing processes, ultimately transforming experiments into a productive system.

Must Have

Be responsible for Telegram growth strategy: goals, channels, budgets.
Create and maintain a testing roadmap—creatives, funnels, success criteria, and stop factors.
Build reporting and attribution so everything can be measured and improved.
Select and implement bots, tools, and automation, making processes simpler, faster, and more transparent.
5+ years of experience in marketing (performance / influencer).
Ability to manage tangible budgets.
Strong analytical skills: understanding of CAC, LTV, ability to make data-driven decisions.
Discipline in experimentation and the ability to build a strategy, not just tactics.
Fluent Russian, confident English (written and spoken).

Good to Have

Experience with Telegram Ads, bots, TON, and an understanding of the Telegram ecosystem.
Proficiency in Google Sheets and knowledge of SQL/ClickHouse.

Perks & Benefits

Work in a stable international company.
Competitive salary, reviewed every 6 months based on market trends and your performance.
Flexible benefits: an annual $1000 to spend on perks, including health insurance, sports, therapy, education and language classes.
Open statistics, including earnings from our games.
An epic team ready to share their experience and knowledge.

Job Description

We're looking for a Marketing Lead to join our R&D team to help us build a Telegram mini-app for rapid growth and transform experiments into a productive system. If you enjoy finding new growth opportunities, testing hypotheses, and seeing the impact of your decisions, you'll love it here.

What will you be doing

Be responsible for Telegram growth strategy: goals, channels, budgets.
Create and maintain a testing roadmap—creatives, funnels, success criteria, and stop factors.
Build reporting and attribution so everything can be measured and improved.
Select and implement bots, tools, and automation, making processes simpler, faster, and more transparent.

What we expect from you

5+ years of experience in marketing (performance / influencer).
Ability to manage tangible budgets.
Strong analytical skills: understanding of CAC, LTV, ability to make data-driven decisions.
Discipline in experimentation and the ability to build a strategy, not just tactics.
Fluent Russian, confident English (written and spoken).
Experience with Telegram Ads, bots, TON, and an understanding of the Telegram ecosystem will be a big plus.
Proficiency in Google Sheets and knowledge of SQL/ClickHouse will also be a plus.

What we offer

Work in a stable international company.
Competitive salary, reviewed every 6 months based on market trends and your performance.
Flexible benefits: an annual $1000 to spend on perks, including health insurance, sports, therapy, education and language classes.
Open statistics, including earnings from our games.
An epic team ready to share their experience and knowledge.