Marketing Manager
Job Summary
Job Description
Binance, a global blockchain company, is seeking a Marketing Manager to join its Regional Marketing team, focusing on community and affiliate marketing in Japan. The role involves driving user growth and market expansion through tailored marketing strategies, utilizing various advertising channels and social media to enhance brand awareness in the Japanese market. Key responsibilities include leading integrated marketing campaigns, from strategy to performance measurement, and planning/executing online and offline events to boost user engagement and brand presence. The ideal candidate will have a minimum of 3 years of marketing and user growth experience specifically targeting the Japanese market, with a passion for the fast-paced crypto environment and a good understanding of cryptocurrency trends.
Must have:
- Minimum 3 years marketing/user growth experience in Japan
- Strong ownership and high emotional intelligence
- Passionate about fast-paced startup environment
- Good understanding of cryptocurrency terminology and trends
- Proficient in Japanese and English (verbal/written)
- Strong organizational and multitasking skills
Good to have:
- Advertising management experience is a plus
- Flexible to work extended hours
- Genuine interest in crypto culture
Perks:
- Competitive salary
- Flexible working conditions
- Flat organisation
- Great Locations with highly talented and international colleagues
- Opportunity to be part of the crypto-currency revolution on the world's no.1 crypto-currency exchange
3 skills required
Job Details
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
The role reports to the Regional Marketing team supporting community and affiliate marketing. You'll be able to drive new campaigns and build strong community engagements within the local market.
Responsibilities
- Drive user growth and market expansion for Binance in Japan by developing and executing tailored marketing strategies
- Leverage a wide range of advertising channels and social media platforms to increase Binance brand awareness in the Japanese market, ensuring optimal return on investment
- Lead integrated marketing campaigns from strategy development and briefing to execution and performance measurement
- Brainstorm, plan, and implement both online and offline events to boost user engagement and brand presence
Requirements
- Proven experience in marketing management with strong ownership and high emotional intelligence
- Passionate about working in a fast-paced, startup-like environment
- Minimum 3 years of marketing and user growth experience focused on the Japanese market; advertising management experience is a plus
- Good understanding of cryptocurrency terminology and trends, with a genuine interest in crypto culture
- Flexible and able to work extended hours to keep pace with the dynamic crypto community
- Proficient in both Japanese and English, with excellent verbal and written communication skills
- Strong organizational skills with the ability to multitask and manage time effectively
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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