Marketing Manager - Netherlands

Description

• Takes lead in executing the NL Marketing Strategy and translate this into operational marketing plan. This will involve (but is not limited to) the following responsibilities:
• Understanding of the Global strategy and adjust to local opportunities and regulations
• Work closely with several internal stakeholders to define and align on the local approach
• Find the right partners (media, content, etc.) to help communicate and promote multiple brands    

• Translates the Global marketing campaign and assets into a local marketing strategy / plan and budget
• Manages the NL marketing activities and make sure these are carried out efficiently and in full accordance with the Legal and Compliance requirements.
• Manages all internal and external stakeholders in a highly competitive market
• Is responsible for reaching targets based on several marketing KPI’s

• Assist the Country Manager in the daily operations
• Assist the Country Manager in managing multiple brands, as well as any other brands that might get launched in The Netherlands in future
• Campaign planning. Take lead on planning and execution of some campaigns and support in others  
• Work closely with other marketing teams, Customer Service, CRM, Product and Operations teams to deliver best possible customer experience  
• Consistent focus on optimizing customer journeys with CRO team  
• Plan and participate in customer events where relevant  
• Coordinate marketing and social media activities with external agencies  
• Prepare informative campaign material and reporting of campaign performance  
• Assist in production of campaign assets with internal design team and external agency  
• Assist the Country Manager in media planning  
• Competitor analysis and benchmarking  
• Review and approve marketing material  
• Plan, create, execute, and communicate the CRM Campaign Strategy for all Life Cycles in the market to all relevant stakeholders on an ongoing basis 
• Responsible for campaign testing, bonus monitoring and post analysis from a ‘test, learn and grow’ approach to ensure efficiency and ROI  
• Plan, implement and continuously optimize all Ad Hoc and Global onsite campaigns keeping in line with compliance requirements 
• Oversee the segmentation of the customers, in cooperation with the Data team to improve and implement new Lifecycle segmentation 
• Report on and own the KPIs for the market 
• Work closely with the NL Affiliation Manager to drive customer acquisition
• Ensure the offering is compliant to the legislation in the Dutch market
• Be informed about the regulatory situation in The Netherlands and participate in updates and calls with external lawyers as well as the internal Compliance and Legal teams
• Some travel is required

• Proven track record and experience working within iGaming or Tech & Entertainment, mass media industries within a similar position specifically focusing on the Dutch market
• Strong focus on P&L, profitability/ROI, managing budgets and hitting growth targets
• Excel as a creative problem solver

• Native level of Dutch and an excellent command of the English language
• Experience coming from an online marketing background
• University degree preferred, but not mandatory
• Hands-on mentality: this role does require the ability to strategically plan ahead, but the emphasis will be slightly more on the operational side of marketing

• Competitive guaranteed salary
• Frequently working from home is possible
• 25 vacation days and 3 ATV days
• An excellent pension scheme
• Travel allowance
• Work from home allowance