1. Participate in the formulation and execution of game product promotion strategies and plans, and monitor and evaluate the effectiveness of various market promotion activities.
2. Plan market creative solutions based on product nodes, output overall brand communication plans, and follow up on the implementation of core communication creative materials during product promotion.
3. Participate in the implementation and creative execution of offline activities.
1. Majors in marketing, advertising, journalism, communication, public relations, economics, etc., are preferred; sensitive to data, with strong data analysis skills.
2. Good at communication, organized, high work efficiency, with a good work attitude and innovative awareness.
3. Familiar with content platforms such as Weibo, Douyin, and Xiaohongshu; passionate about games, with rich experience in female-oriented games preferred.