Public Relations New Media Planner (2026 Autumn Recruitment)
Job Summary
Job Description
- Participate in content planning and operation for official brand accounts
- Participate in new media content planning and implementation for company/product milestones
- Sensitivity to social hot topics/news points and execution ability
- Familiarity with operational characteristics of Xiaohongshu, Douyin, Weibo
- Understanding of company product user psychology
- Good logical thinking and copywriting skills
- Curiosity, self-drive, daring to think and act, mission-driven
- Experience with viral case studies
- Experience with relevant product new media cases
4 skills required
Job Details
Job Description
1. Participate in content planning and operation for the company's official brand accounts.
2. Based on important company and product milestones/major events, participate in new media content planning and implementation.
Job Requirements
1. Passionate about new media planning, sensitive to social hot topics/news points, and possesses execution ability; experience with viral case studies preferred.
2. Passionate about the company and its products, familiar with the operational characteristics of active user communities like Xiaohongshu, Douyin, and Weibo, understands company product user psychology; experience with relevant product new media cases preferred.
3. Possesses good logical thinking and copywriting skills, curious, self-driven, daring to think and act, and committed to achieving goals.
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