Marketing Program Manager
4 Months ago • All levels
Marketing
Job Description
As a Marketing Program Manager at AnyDesk, you will be responsible for planning, executing, and optimizing global marketing initiatives. You will collaborate with cross-functional teams to ensure the timely and effective delivery of marketing campaigns, product launches, and strategic programs. Responsibilities include leading and managing cross-channel marketing programs, creating go-to-market plans, managing project timelines, ensuring consistent brand messaging, developing marketing calendars, defining KPIs, and supporting regional marketing teams. The role requires a strategic thinker with strong organizational skills who thrives in a fast-paced, data-driven environment.
Good To Have:
- Background in SaaS, B2B tech, or cybersecurity industries.
- Familiarity with marketing automation platforms.
- Experience coordinating product launches.
- Ability to translate complex technical concepts into actionable marketing strategies.
- Comfort working in agile environments.
- Proficiency with project management and collaboration tools.
- Experience working in a fast-growing global company
Must Have:
- Experience managing global marketing programs.
- Strong communication, interpersonal, and stakeholder management skills.
- Analytical mindset with a focus on performance metrics and ROI.
- Excellent written and verbal communication skills in English and German
Perks:
- Centrally located office in Stuttgart
- 30 vacation days/year in a full-time position
- Free drinks and weekly team lunch
- Personal and professional development opportunities
- An international team
About Us
AnyDesk was founded under the belief that software technology and global connectivity can be a means to improve the way society functions. Today, AnyDesk builds a platform technology to reinvent the internet.
Join us in shaping the future of software technology!
What we are looking for:
To support our mission, we are looking for a highly motivated Marketing Program Manager to join our marketing department. As a Marketing Program Manager at AnyDesk, you will play a central role in planning, executing, and optimizing global marketing initiatives. You will coordinate with cross-functional teams to ensure timely and effective delivery of marketing campaigns, product launches, and strategic programs. This role is ideal for a strategic thinker with strong organizational skills who thrives in a fast-paced, data-driven environment.
- Lead and manage cross-channel marketing programs from concept to execution, ensuring alignment with strategic objectives.
- Collaborate with teams to create cohesive go-to-market plans.
- Own the project timeline, resource allocation, milestones, and performance tracking of marketing initiatives.
- Ensure consistent brand messaging and campaign delivery across all customer touchpoints.
- Develop and maintain marketing calendars, status dashboards, and communication plans.
- Work with analytics teams to define KPIs, report on campaign performance, and optimize for future success.
- Support regional marketing teams with scalable campaign toolkits and assets.
- Manage external vendors, freelancers, and creative agencies as needed.
Basic Qualifications:
- Very strong ability to listen attentively, apply logic and reason, follow- through, can-do attitude, and exceptional communication skills both written and verbal
- Easy to work with
- Sense of urgency
- Experience managing global marketing programs or regional rollouts across EMEA, APAC, and the Americas.
- Proven ability to lead complex marketing programs across multiple teams and time zones.
- Strong communication, interpersonal, and stakeholder management skills.
- Analytical mindset with a focus on performance metrics and ROI.
- Excellent written and verbal communication skills in English and German are mandatory; any other languages like Japanese, or Spanish are a plus.
Preferred Skills and Experience:
- Background in SaaS, B2B tech, or cybersecurity industries.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
- Strong understanding of campaign performance metrics, marketing attribution models, and ROI reporting.
- Experience coordinating product launches, including beta testing, messaging alignment, and launch events.
- Ability to translate complex technical concepts into clear, actionable marketing strategies.
- Comfort working in agile or matrixed environments, with the ability to pivot quickly and manage shifting priorities.
- Proficiency with project management tools (e.g., Monday, Jira, Notion) and collaboration platforms (e.g., Mattermost, Confluence).
- Experience working in a fast-growing global company is a plus.
What we offer:
- Centrally located office in Stuttgart
- 30 vacation days/year in a full-time position
- Free drinks and weekly team lunch
- Personal and professional development opportunities and room for creative ideas
- An international team
Are you ready for exciting tasks in an agile work environment with both a professional and collegial atmosphere? Apply now! Your contact person is Sandro Silveira Carvalho, Talent Acquisition Associate.
AnyDesk is an equal opportunities employer. We want to give our employees room to grow, create a fun atmosphere to work in, and offer you the opportunity to produce the most creative, most daring, most exceptional results of your career. That’s exactly why we’re looking for people who enrich us. We do not care about age, gender, sexual orientation, disability, civil status, religion, or ethnicity. We consider all equal and provide equal opportunity to all.
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