Marketing Specialist

2 Weeks ago • 5 Years + • Marketing

Job Summary

Job Description

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers. This Marketing Specialist position defines and refines campaign strategy across paid search, developing integrated digital campaigns to optimize performance and increase conversion. The role supports organic search traffic optimization, collaborating with internal teams, agencies, and digital platforms to drive key projects. Trend Micro harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints, with a focus on proactive security outcomes.
Must have:
  • Define/refine campaign strategy across paid search
  • Develop integrated digital campaign strategy, optimizing performance and increasing conversion
  • Support efforts to optimize organic search traffic
  • Collaborate with internal teams, external agencies and digital platforms to drive key projects and campaigns
  • Execute tactics for account-based marketing, including ABM platforms
  • Collaborate with the LATAM marketing team to create content strategies
  • Plan and execute multichannel programs: emails, webinars, events, digital, direct mail
  • Create data-driven marketing plans with project management and team collaboration
  • Create, manage, and analyze B2B Digital Marketing strategies
  • Manage agencies for the execution of demand generation or loyalty events, public relations, and graphic design
  • Perform data analysis, ROI, and business impact of all marketing campaigns
  • Present results and trends to sales and marketing leaders
  • Use MarTech platform
  • Basic knowledge and understanding of Trend Micro’s Cybersecurity Platform, obtaining all sales certifications
Good to have:
  • Understanding of the B2B Technology business

Job Details

Position Summary:

This position will define/refine campaign strategy across paid search and will be responsible for developing integrated digital campaign strategy, optimizing performance and increasing conversion. This position will support efforts to optimize organic search traffic, collaborating with internal teams, external agencies and digital platforms to drive key projects and campaigns.

Responsibilities:

  • Execution tactics for account-based marketing, including ABM platforms.
  • Collaborate with the LATAM marketing team to create content strategies, planning and executing multichannel programs: emails, webinars, events, digital, direct mail, etc.
  • Ability to create data-driven marketing plans with project management and team collaboration to drive clear accountability and a results-oriented mindset.
  • Ability to create, manage, and analyze B2B Digital Marketing strategies.
  • Manage agencies for the execution of demand generation or loyalty events, public relations, and graphic design.
  • Data analysis, ROI, and business impact of all marketing campaigns.
  • Must be competent in presenting results and trends to sales and marketing leaders.
  • Use of the MarTech platform.
  • Basic knowledge and understanding of Trend Micro’s Cybersecurity Platform, obtaining all sales certifications.

Qualifications:

  • Graduate degree in Marketing or a related field.
  • Knowledge in creating, executing, and analyzing B2B Digital Marketing strategies.
  • Knowledge and management of Social Media.
  • At least 5 years of experience working as Field Marketing for B2B companies.
  • Experience using marketing platforms: Marketo or Eloqua.
  • Decision-making skills based on data analysis and special tools like Tableau.
  • Excellent verbal and written communication skills in Spanish and English.
  • Experience in using reports and tracking campaigns using CRM.
  • Understanding of the B2B Technology business (desired).

Key Performance Metrics:

  • Lead Generation:
  • Increase in the number of qualified leads by 20% within the first 8 months.
  • Number of leads generated per event.
  • Event Participation:
  • Improve event attendance by 25%.
  • Sales Impact:
  • Increase in sales attributed to field marketing activities by 20%.
  • Conversion rate of leads to sales.
  • Customer Engagement:
  • Increase in customer engagement metrics (e.g., email open rates, click-through rates).
  • Number of customer interactions and follow-ups.
  • ROI:
  • Return on investment for marketing campaigns.
  • Cost per lead and cost per acquisition.
  • Brand Awareness:
  • Increase in social media followers and engagement.
  • Media coverage and mentions.

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in State of São Paulo, Brazil

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Marketing Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

For over 30 years, Trend Micro's unwavering vision has been to make the world safe for exchanging digital information. Security is our entire focus, and it shows. This single-minded passion has inspired our innovations that keep up with the bad guys despite a changing IT landscape, riskier user behavior, and constantly evolving threats.We embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. At Trend Micro, we're always looking for top talent and you will work with the best. With us, you have the opportunity to thrive in an industry that is dominating the news worldwide.

Mexico City, Mexico (On-Site)

Cork, County Cork, Ireland (On-Site)

Taipei City, Taiwan (On-Site)

Morocco (On-Site)

Cork, County Cork, Ireland (On-Site)

Cork, County Cork, Ireland (On-Site)

South Africa (On-Site)

Taipei City, Taiwan (On-Site)

Canberra, Australian Capital Territory, Australia (On-Site)

Mumbai, Maharashtra, India (On-Site)

View All Jobs

Get notified when new jobs are added by Trend Micro

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug