Marketing Specialist, Digital Marketing

Who are we looking for?

First-principle problem solver who is passionate about problem solving with the help of data. Eager to learn and drive growth at scale in a cost efficient manner. If you’re a curious mind and a sharp individual with strong analytical skills, then you’d fit right in with us. Deep functional knowledge in the performance marketing space is a plus.

Why PhonePe?

You’ll own the growth marketing for multiple areas within a broader function in PhonePe. You get to be part of a hyper-growth start-up and work closely with leadership on strategic problem statements and business decisions that impact 600M+ people. You’ll get to interact with some of the smartest professionals that the country has to offer and get exposure to all facets of building a product and at scale.

In this role, you’ll be working for our Performance Marketing Team. This function is responsible for acquiring new customers while meeting Business KPIs for PhonePe - Indus App Store

The gig

Own the entire acquisition strategy and marketing activities. The function is responsible for driving performance marketing activities through various channels - Google Adwords, Facebook Manager, Preburn Partnerships and Networks. This will also encompass ensuring tech product integrations for last click attribution and necessary events tracking for CPX optimisation.
Collaborate closely with the business, product functions to understand the business problem and translate them into the right problem statement
Collaborate with analytics, marketing product, design, compliance & finance functions on a regular basis to ensure end to end planning, reporting, management & execution.
Work with the analytical team to generate new insights & and work on a holistic research to identify new problems. Understand perf channels capability and limitations to suggest a solution of identified problems. Solution should be realistic along with ROI and impact analysis.
Have strong communication and negotiation skills for vendor selection, management & pricing decisions. Assertive enough to command our requirements with external and internal stakeholders
Have a strong problem solving mindset and be able to apply the right analytical approach for solving the same.
Be able to influence stakeholders across various functions to drive initiatives & data driven decision making
Be an integral part of the pod strategy and go beyond being a marketing counterpart

Job requirements

Engineering or MBA graduate from Tier 1 college
2 to 3 years of experience in performance marketing or any analytical roles
Strong problem solving & analytical skills
Penchant for business & curiosity to understand how the product works
Understanding of attribution mechanism, event tracking, product integrations & optimization frameworks.
Basic understanding of data structure, storage and flow across engineering systems in order to be able to manage product integrations and raise appropriate requests with analytics
Understanding of performance marketing principles, law of diminishing return and elasticity.
Understanding of A-B frameworks & time series analysis
Experienced in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred
Experienced in using third party attribution tool such as Appsflyer/Singular/Adjust (any one) is preferred
Experience in Affiliate Marketing & ad fraud prevention is a plus