Marketing Technology Manager
Job Summary
Job Description
The YouVersion Marketing Technology Manager is responsible for managing and building Marketing Strategy channel campaigns. This role involves designing and building data flows, maintaining platform understanding, creating campaigns, and ensuring consistency across channels. The manager will also act as the point person for technical communication within the marketing team, support campaign execution, and provide feedback to ensure excellence. The role supports the team's direction, initiatives, and ministry efforts to achieve outcomes that further Life.Church’s mission and reach people for Christ.
Must have:
- Manages the Marketing technology stack
- Designs and builds data flows and automation between Marketing systems
- Maintains up-to-date understanding of the latest platform requirements
- Creates and maintains segments and campaigns in personalization tools
- Ensures consistency across channels for a seamless community experience
- Manages the execution of the Marketing Strategy calendar
- Reviews Marketing Campaign briefs
- Act as the point person for the Marketing team on all technical communication requirements
- Support and execute campaigns based on creative assets
- Maintains direct involvement in the draft stage for all Marketing Tech Developers
- Reviews all final pieces of a campaign
- Sets up the technical parameters and rules of the journey
- Ability to self-motivate and solve problems
- Effective at multi-tasking and time management
- Excellent verbal, written, and interpersonal communication skills
- Effective at process and organizational management
- Strong leadership skills and understanding of developing and guiding others
- High School Diploma or GED
Perks:
- Paid parental leave
- Generous employer-paid leave
- Medical, Dental, and Vision insurance
- Life insurance policy
- Short-Term and Long-Term disability
- Comprehensive wellness and mental health benefits
- Generous 401(k) retirement plan
- $160 annually in development dollars
- Casual dress and work environment
11 skills required
Job Details
The YouVersion Marketing Technology Manager is primarily responsible for managing and building the Marketing Strategy channel campaigns with precision and care. The role supports the development of all campaign content based on designs provided by the Creative team utilizing HTML, CSS, and others via various platforms and channels. This role supports the team's direction, initiatives, and ministry efforts to achieve outcomes that further Life.Church’s mission and reach people for Christ.
YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.
What You’ll Do
- Manages the Marketing technology stack, including mobile marketing automation software, blog and web platforms, among others.
- Designs and builds data flows and automation between Marketing systems, interfacing with YouVersion engineering teams.
- Understands the growing technical requirements of each platform, adjusting setup as needed based on changes and new developments.
- Maintain up-to-date understanding of the latest platform requirements and capabilities.
- Create and maintain segments and campaigns in personalization tools, conducting quality control checks.
- Omnichannel Integration: Ensure consistency across channels for a seamless community experience.
- Develop and maintain an in-depth knowledge and understanding of YouVersion deep link structure.
- Manages the execution of the Marketing Strategy calendar ensuring all campaigns are delivered as planned and on time.
- Reviews Marketing Campaign briefs to ensure the technology requirements are accurately captured and collaborates with the Marketing Strategy Team to finalize requirements for execution.
- Act as the point person for the Marketing team on all technical communication requirements.
- Support and execute campaigns based on creative assets by building email templates through HTML, CSS, etc., as needed.
- Maintain direct involvement in the draft stage for all Marketing Tech Developers, providing necessary feedback to ensure excellence is met.
- Review all final pieces of a campaign to ensure they are error-free and meet defined standards for both creative and target audiences.
- Sets up the technical parameters and rules of the journey that best meet the objectives in collaboration with stakeholders on the Marketing Team.
Skills Needed to Succeed
- Ability to self-motivate, make independent decisions, and solve problems with innovation.
- Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
- Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
- Effective at process and organizational management to coordinate, structure, and provide vision to projects.
- Strong leadership skills and understanding of developing and guiding others.
- High School Diploma or GED.
- 1-3 years of related work experience.
Benefits We Offer
・ Paid parental leave, including maternity, paternity, and adoption leave.
・ Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
・ Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
・ Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
・ Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
・ Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
・ Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
・ $160 annually in development dollars for team members to invest in their professional growth.
・ Casual dress and work environment.
Our Beliefs, Culture, and Commitment to Diversity
At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church. Learn more about what we believe at Life.Church.
While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page.
All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.
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