Merchant Marketing Senior Associate, Growth Promo
Job Summary
Job Description
As the Merchant Marketing Growth Promo Senior Associate, you will be responsible for driving GoFood’s merchant engagement and revenue growth through increasing merchant funded promo adoption. Your primary focus will be on developing and executing marketing and CRM strategies that effectively influence merchants to participate in promotional programs, while supporting successful go-to-market (GTM) execution for new product rollouts. In this role, you will own the end-to-end lifecycle of merchant promotional adoption—from awareness and onboarding to active participation and retention. You will lead the development of targeted CRM campaigns, optimize segmentation and messaging, and track performance to continuously improve campaign outcomes. You will also serve as the marketing lead for new promo-related feature launches, crafting compelling value propositions, managing GTM plans, and ensuring cross-functional alignment with product, business, and operations teams. Your ability to blend data-driven insights with creative marketing execution will be critical in influencing merchant behavior at scale. You’ll play a key role in shaping how GoFood positions merchant funded promo as growth levers for merchants, contributing directly to business growth and merchant satisfaction.
Must have:
- Boost program participation through CRM & Automation
- Develop and plan marketing assets distribution
- Adopt Go-to-Market strategy and lead feature launch communications
- Run campaigns and experiments to improve merchant conversion
- Conduct merchant segments and behavior analysis
- Bachelor’s degree in Marketing, Business, Economics, or related field
- 3+ years of experience in growth marketing or marketing strategy
- Proficient in Excel, SQL, Looker, Tableau, or similar BI tools
- Familiar with A/B testing frameworks and performance marketing metrics
Good to have:
- Experience in platform businesses (e.g., marketplaces, e-commerce, food delivery)
- Highly proficient in data analysis
- Ability to hypothesize and test growth strategies
- Strong experience in lifecycle marketing, segmentation, and channel strategy
- Experience in crafting value propositions and marketing communication
11 skills required
Job Details
About the Role
As the Merchant Marketing Growth Promo Senior Associate, you will be responsible for driving GoFood’s merchant engagement and revenue growth through increasing merchant funded promo adoption. Your primary focus will be on developing and executing marketing and CRM strategies that effectively influence merchants to participate in promotional programs, while supporting successful go-to-market (GTM) execution for new product rollouts.
In this role, you will own the end-to-end lifecycle of merchant promotional adoption—from awareness and onboarding to active participation and retention. You will lead the development of targeted CRM campaigns, optimize segmentation and messaging, and track performance to continuously improve campaign outcomes. You will also serve as the marketing lead for new promo-related feature launches, crafting compelling value propositions, managing GTM plans, and ensuring cross-functional alignment with product, business, and operations teams.
Your ability to blend data-driven insights with creative marketing execution will be critical in influencing merchant behavior at scale. You’ll play a key role in shaping how GoFood positions merchant funded promo as growth levers for merchants, contributing directly to business growth and merchant satisfaction.
What Will You Do
- Boost program participation through CRM & Automation to drive merchant engagement in key programs by executing CRM campaigns
- Develop and plan marketing assets distribution as well as create and manage marketing materials to support business growth, merchant education, and sales enablement
- Adopt Go-to-Market strategy and lead feature launch communications by adopting CRM, social media, and internal sales channels
- Run campaigns and experiments to improve merchant conversion with Sales team to test and improve outreach strategies, optimize campaign performance, and drive conversions
- Conduct merchant segments and behavior analysis to drive strategic initiatives to shape better CRM strategies and merchant growth initiatives
What Will You Need
- Bachelor’s degree in Marketing, Business, Economics, Engineering, or related field with 3+ years of experience as a growth marketing, marketing strategy, business analyst, product marketing, or any related fields
- Experience in platform businesses (e.g., marketplaces, e-commerce, food delivery, mobility, fintech, etc.) is a strong plus.
- Highly proficient in data analysis – comfortable working with dashboards, segmentation models, funnels, and behavioral analytics.
- Ability to hypothesize and test growth strategies based on deep insights (e.g., diagnosing churn reasons, identifying virgin merchants, etc.) to make strategic decisions
- Strong experience in marketing and GTM including lifecycle marketing, segmentation, positioning, and channel strategy (CRM, in-product, sales enablement, etc.).
- Experience in crafting value propositions and marketing communication for different audience segments and able to balance scale vs. personalization in merchant marketing efforts.
- Proficient in Excel, SQL, Looker, Tableau, or similar BI tools and familiar with A/B testing frameworks and performance marketing metrics.
About the Team
In the Merchant Growth Marketing team, you’ll work closely with the CRM, Analytics, and Branding teams to drive feature adoption among GoFood merchants, with a strong focus on growing usage through the GoFood merchant app. This involves crafting targeted campaigns, leveraging data insights, and developing engaging marketing assets to educate and activate merchants at scale. You'll also collaborate with the Business and Operations teams to align on strategic priorities, understand merchant pain points, and implement initiatives that not only boost adoption but also contribute to the overall growth and efficiency of the GoFood ecosystem.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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