Merchant Marketing Senior Associate - Incubation
Job Summary
Job Description
The Merchant Marketing Senior Associate, Incubation role in GoFood is crucial for accelerating the growth of newly onboarded merchants within their initial 3-6 months on the platform. This position involves designing and implementing scalable marketing support and guidance to help merchants enhance their in-app presence, drive initial orders, and achieve sustainable business performance. By providing tailored promotional strategies, campaign participation, and effective onboarding processes, the role ensures merchants become active and successful early on, leading to higher retention, stronger partnerships, and increased Gross Merchandise Value (GMV) for GoFood.
Must have:
- Accelerate growth of newly onboarded merchants
- Design and execute marketing support
- Drive initial orders for merchants
- Establish sustainable business performance
- Contribute to higher merchant retention
Good to have:
- Work with CRM, Analytics, and Branding teams
- Craft targeted campaigns
- Leverage data insights
- Develop engaging marketing assets
- Collaborate with Business and Operations teams
1 skill required
Job Details
About the Role
The Merchant Marketing Senior Associate, Incubation role in GoFood plays a pivotal function in accelerating the growth of newly onboarded merchants during their critical early months—typically the first 3 to 6 months—on the platform. This role is responsible for designing and executing structured, scalable marketing support and guidance that helps merchants build strong in-app presence, drive initial orders, and establish sustainable business performance. By equipping merchants with tailored promotional strategies, campaign participation, and effective onboarding processes, the incubation team ensures merchants are not only active but thriving early on. Ultimately, this contributes to higher merchant retention, stronger long-term partnerships, and increased Gross Merchandise Value (GMV) for the GoFood ecosystem.
About the Team
In the Merchant Growth Marketing team, you’ll work closely with the CRM, Analytics, and Branding teams to drive feature adoption among GoFood merchants, with a strong focus on growing usage through the GoFood merchant app. This involves crafting targeted campaigns, leveraging data insights, and developing engaging marketing assets to educate and activate merchants at scale. You'll also collaborate with the Business and Operations teams to align on strategic priorities, understand merchant pain points, and implement initiatives that not only boost adoption but also contribute to the overall growth and efficiency of the GoFood ecosystem.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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