Overseas UA Manager - Casual Games

4 Days ago • 3 Years + • Marketing

Job Summary

Job Description

As an Overseas UA Manager for Casual Games at Level Infinite, you will develop and execute UA strategies to meet project marketing goals. You'll manage UA campaigns, create engaging marketing materials, analyze competitor data, and collaborate with the marketing team. Responsibilities include optimizing campaigns for maximum efficiency, identifying and selecting high-performing assets, and adapting strategies to market changes. The ideal candidate has 3+ years of overseas UA experience, a strong understanding of UA platforms, and a passion for casual games.
Must have:
  • 3+ years overseas UA experience
  • Independent account management
  • Strong analytical skills
  • Excellent project management
  • Teamwork and collaboration
  • Fluent in English
Good to have:
  • Experience in欧美/日韩/东南亚 markets
  • Experience with casual games
  • Creative skills in material creation
  • Overseas living/study background
Perks:
  • Work on multiple game projects
  • Growth opportunities
  • Training opportunities

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

  • 根据各游戏项目营销目标和需求,制定并执行完备的UA投放策略和方案,确保投放效果并持续优化;
  • 结合Miniclip产品卖点与UA策略,参与制定并把控UA素材策略,具备爆款素材识别和甄选能力,快速迭代素材方向以提升获量效果;
  • 收集并分析竞对及市场变化情报,及时调整投放策略以应对市场变化,提高买量效率;
  • 与营销团队紧密合作,参与当地营销资源沟通与推流活动,推动区域化实践价值最大化。

岗位亮点:

  • 参与多个游戏项目的海外营销策略制定与执行,提升个人战略思维与项目管理能力;
  • 与优秀的团队成员共事,共同打造高质量的UA投放效果,助力游戏产品成功出海;
  • 供广阔的职业发展空间与丰富的培训机会,助你在海外UA领域持续成长。

岗位要求

  • 3年以上海外UA工作经验,能独立操作账户并深入理解系统底层逻辑;
  • 具备高度责任心与工作投入度,做事认真负责,有强大的驱动力及良好的项目管理能力和团队协作能力;
  • 对欧美/日韩/东南亚等海外市场有丰富经验者优先考虑;
  • 热爱游戏,尤其是休闲竞技类游戏,对素材制作充满想法和创意;
  • 本科及以上学历,英⽂流利,有海外⽣活留学背景者优先。

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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