Partner Marketing Lead, Apple Ads
Apple
Job Summary
Apple Ads is seeking a Partner Marketing Lead with significant experience in cultivating innovative marketing partnerships that drive business growth. This role requires a strategic and resourceful marketer skilled at driving collaboration with partners and cross-functional stakeholders to ensure mutual success. As a senior-level marketing leader, you will build and operationalize a global partner marketing program, bringing focus, channel strategy, and executional excellence to scale business growth through partner-led marketing activities. You will manage a team and contribute individually, shaping marketing initiatives and providing expert guidance to official Apple Ads partners. This role also involves evaluating new market opportunities and developing innovative partnership ideas with the Business Development team.
Must Have
- 12+ years managing partner marketing relationships
- Proven success managing B2B marketers
- Experience building global partner marketing strategies
- Competency with partner marketing agreements and metrics
- Strong written and verbal communication skills
Good to Have
- Self-starter balancing creative and analytical thinking
- Grasp of the adtech landscape
- Skilled in collaborative discussion and driving focus
- Familiarity with various marketing channels
- Experience in geographically distributed teams
- Manages multiple projects effectively
- Unquestionable personal code of ethics
Perks & Benefits
- Discretionary employee stock programs
- Discretionary restricted stock unit awards
- Discounted Apple stock purchase plan
- Comprehensive medical and dental coverage
- Retirement benefits
- Discounted products and free services
- Reimbursement for certain educational expenses
Job Description
Partner Marketing Lead, Apple Ads
At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.
Do you have significant experience cultivating innovative marketing partnerships that drive business growth? Are you a strategic and resourceful business-minded marketer, skilled at driving collaboration with partners and cross-functional stakeholders to ensure mutual success? We’re looking for a senior-level marketing leader with a deep understanding of what it takes to build and operationalize a global partner marketing program. As part of the Worldwide Commercial Marketing team and a trusted expert on Apple’s advertising solutions, the Partner Marketing Lead will bring focus, channel strategy, and executional excellence to scale business growth through partner-led marketing activities. As a hands-on manager, they will balance team leadership with individual contribution — helping to shape marketing initiatives and providing expert guidance to official Apple Ads partners. This person will also play a pivotal role in evaluating new market opportunities and coming up with innovative partnership ideas alongside the Business Development team. Day-to-day responsibilities may include: - Evaluating and launching new marketing partnerships - Building and maintaining productive relationships, while ensuring partners execute on strategies - Leading annual and quarterly marketing planning with senior partner contacts - Developing and managing co-marketing program - Guiding content strategy and asset development to support partners - Leading all aspects of the execution of partner-led marketing campaigns - Providing constructive and actionable feedback and collaborating across extended marketing, business, and legal teams inside and outside of Apple - Tracking key metrics and providing insights to optimize partner activities - Coaching and motivating direct reports - Moving with ease between a variety of responsibilities (e.g. presentations, project briefs, content toolkits and training, content creation and joint marketing activities, contract input, etc.) Strong partnership mindset, attention to detail, project and time management, and communication and interpersonal skills will be necessary for success in this role. Direct experience working for or with channel partners in the adtech or performance media space is beneficial. Some travel will be required. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business,we’d like to hear from you!
- 12+ years experience managing partner marketing relationships
- Proven success effectively managing other B2B marketers to deliver high-quality output
- Direct experience building global partner marketing strategies and activation plans, developing marketing content for partners, and ensuring alignment and consistent positioning in partner campaigns
- Competency with partner marketing agreements, managing incentive and co-marketing programs, establishing performance metrics, and analyzing results
- Strong written and verbal communication — with ability to adapt for different audiences, facilitate discussion, and persuasively convey key messages
- Self-starter who excels at connecting the dots between strategy and execution, balancing creative and analytical thinking, and leading through influence
- Strong grasp of the adtech landscape and standard business metrics
- Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise
- Familiarity with various marketing channels, strategies, and tactics
- Experience working in a geographically distributed team
- Manages multiple projects, priorities, and overlapping deadlines effectively and with ease
- Possess unquestionable personal code of ethics and integrity
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
.png?1676993513)
