The Performance Marketing/UA Marketing role at Sonat involves comprehensive digital marketing responsibilities. Key tasks include data analysis using tools like Google Analytics, planning and executing digital ad campaigns across various platforms (display, social, video), and optimizing for ROI. The role also encompasses developing digital marketing strategies, creating and managing content for social media and websites, and supporting SEO/SEM efforts. Collaboration with internal teams and external partners is crucial to ensure successful campaign execution and consistent marketing efforts.