PR Lead - MENAP
binance
Job Summary
Binance, a leading global blockchain ecosystem, seeks a Senior PR Lead for MENAP (Middle East, North Africa, and Pakistan). This role involves developing and driving communications strategy, including public affairs, to protect the company's reputation, build brand awareness, support global narratives, and manage government relations, licensing, and legal matters. The ideal candidate will be comfortable working with journalists, external stakeholders, and internal leaders, developing and executing communications plans aligned with business and policy objectives. Responsibilities include creating long-term communications strategies, managing PR agencies, preparing spokespeople, and collaborating with cross-functional teams. A passion for Binance and its mission is essential.
Must Have
- Develop long-term communications strategy for MENAP
- Create and manage strategic communication programs
- Support public affairs, corporate, and brand communications
- Track emerging issues and assess impact on Binance
- Manage multiple PR agencies
- Prepare spokespeople for public engagements
- Collaborate with cross-functional teams
- Use data to shape stories and news angles
- Bachelor’s Degree in a related field
- 10+ years of Communications experience in the region
- Solid understanding of MENAP policy environment
- Experience with corporate, policy, and crisis communications
- KoL/influencer management experience
- Ability to work collaboratively in a matrix organization
- Excellent writing skills in English
- Passion for Binance and its mission
- Experience in fast-paced environments
- Strong organizational skills and attention to detail
- Strong verbal communications and interpersonal skills
- Maintain enthusiasm and calm demeanor in stressful situations
- International and inclusive mindset
- Conduct monthly and quarterly/half yearly reports
- Manage PR-related budgets
Good to Have
- Arabic speaking skills
Perks & Benefits
- Shape the future with the world's leading blockchain ecosystem
- Collaborate with world-class talent
- Tackle unique, fast-paced projects with autonomy
- Thrive in a results-driven workplace with growth opportunities
- Competitive salary and company benefits
- Work-from-home arrangement
Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Binance is looking for a Senior PR Lead for MENAP, responsible for developing and driving our communications strategy across the Middle East region, including Public Affairs. This role will form part of the local leadership team, and will help craft strategies aimed at protecting the company’s reputation, while supporting the company’s voice on a range of topics including building brand awareness, supporting our global narrative, and addressing local needs when it comes to government relations, licensing & regulation and legal matters among others.
You must be comfortable and confident in working directly with journalists and other external high profile stakeholders, as well as with internal leaders, and developing and delivering communications plans that support the business and policy objectives.
This is a full-time position based in Dubai or Abu Dhabi. The role will report to the Global VP of Communications.
Responsibilities
- Develop a long-term communications strategy that supports Binance’s growth, brand and policy objectives across the Middle East, North Africa and Pakistan.
- Create, implement and manage strategic communication programs to build and maintain positive relationships with internal and external stakeholders.
- Support public affairs, corporate and brand communications initiatives.
- Track emerging issues and assess their potential impact on Binance; map key stakeholders and build coalitions to drive Binance's corporate, brand and policy agenda.
- Manage multiple PR agencies to support strategic initiatives and develop communications materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
- Work with the Executive Leadership Team and other company spokespeople to prepare them for public speaking engagements, media interviews, and company meetings.
- Collaborate with cross-functional teams and represent the pr/communications team on the MENASAT leadership team.
- Must be comfortable with using data to shape stories and use it for various local news angles.
Requirements
- Bachelor’s Degree in related field.
- 10+ years Communications experience, including either working in-house or in a PR agency based in the region.
- Solid understanding of the MENAP policy environment with a proven-track record working on communications initiatives involving corporate, policy and crisis communications.
- KoL/influencer management experience.
- Ability to work collaboratively with multi-functional leads in a matrix organization.
- Excellent writing skills in English (Arabic speaking would be a bonus).
- Passion for Binance and the mission of the company.
- Experience working on projects in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Strong verbal communications and interpersonal skills.
- Maintaining enthusiasm and calm demeanor in stressful situations.
- An international and inclusive mindset.
- Conduct monthly and quarterly/half yearly reports.
- Manage PR-related budgets.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
3 Skills Required For This Role
Cross Functional
Public Speaking
Communication
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