Principal CRM - Referral & Rewards

Who we areMoniepoint is an all-in-one financial services platform for emerging markets and the second-fastest growing company in Africa.Since 2019, Moniepoint’s technology has powered over 3 million people, offering personal and business banking, payment, credit, and business management tools to help them succeed. Moniepoint processed $182 billion in 2023 and currently processes most of the POS transactions in Nigeria.Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.About the roleAre you a CRM expert passionate about building smart, automated customer journeys at scale? Do you thrive in fast-paced, data-driven environments and enjoy solving complex engagement challenges?Moniepoint is looking for a Principal CRM Specialist to lead our Referral & Rewards CRM strategy. This is a senior, hands-on role responsible for owning high-impact lifecycle marketing initiatives across key channels - email, SMS, push, in-app messaging, and WhatsApp. You’ll work closely with marketing, product, data, and engineering teams to deliver personalised, scalable, and measurable CRM programs using Braze.What you’ll get to do* Own CRM Strategy for Referral & Rewards programs, acquisition, onboarding, engagement, and retention journeys.* Build multi-channel CRM flows using Braze: email, push notifications, SMS, WhatsApp, in-app messages, content cards.* Design and implement personalized and dynamic campaigns using event triggers, custom attributes, and API/webhook integrations.* Work with product and engineering to ensure backend readiness, webhook testing, and campaign automation.* Use RFM (Recency, Frequency, Monetary) and other segmentation frameworks to target users effectively.* Run A/B tests and control groups to evaluate campaign effectiveness, measure lift, and drive continuous improvements.* Define campaign KPIs and analyze performance using Braze, Amplitude, and internal dashboards.* Share learnings, optimizations, and best practices across the CRM team and wider marketing org.### To succeed in this role, you should have* 7+ years in CRM or lifecycle marketing, ideally with experience in referral, loyalty, or rewards programs.* Proven track record running CRM at scale (millions of users, high-volume campaigns).* Expert in Braze, including Canvas, custom events, Liquid logic, webhooks, and audience filters.* Hands-on experience with RFM segmentation, lifecycle design, and cohort-based messaging.* Strong analytical skill. You should understand cause and effect, build hypotheses, and optimize based on performance data.* A/B testing and control group methodology are second nature to you.* Comfortable working with cross-functional teams, including product, data, and engineering.* Excellent communication and documentation skills; fluent in English.* Bonus: Familiarity with HTML, Liquid, JavaScript, or Braze’s Currents and API integrations.What we can offer you* Culture: We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.* Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.* Compensation: You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.What to expect in the hiring process* Preliminary phone call with a recruiter* Case study submission* Case study discussion and technical deep dive with the Head of CRM* Final interview with a member of the executive teamMoniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.#LI-Remote