Producer, Creative Services

KATC in Lafayette, Louisiana is seeking a dynamic Producer, Creative Services to be the creative force behind on-air promotions, digital content, and station branding. This role involves conceptualizing, writing, and editing promotional spots, working with reporters and management on story development, organizing projects, and engaging with social media audiences. The producer will analyze rundowns for marketing materials, provide digital audience engagement analysis, and track monthly analytics to optimize platform growth. This opportunity blends creativity with strategy in a vibrant media market.

Must Have

• Conceptualize, write and edit on-air promotional spots for news, programming, web and special projects using multiple platforms
• Work closely with reporters and management staff on story development and promotional script ideas
• Organize promotion projects
• Interact with and respond to social media audiences
• Analyze rundowns to coordinate the best on-air, social and digital marketing materials
• Provide analysis for digital audience engagement and review
• Track monthly analytics on all current social/digital platforms. Provide ways to optimize platform growth
• Work closely with affiliates to support programming on air and online
• High School diploma (or GED) required
• At least two (2) years professional broadcasting marketing/promotions/creative services experiences required
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

Good to Have

• Bachelors degree preferred
• 1 - 3 years experience of writing or editing in local broadcast preferred

Are you a creative storyteller with a passion for bringing compelling content to life? KATC in Lafayette, Louisiana is seeking a dynamic Producer, Creative Services who will be the creative force behind our on-air promotions, digital content, and station branding. You'll play a vital role in showcasing our news stories, programming, and community connections while engaging audiences across multiple platforms. This is your opportunity to blend creativity with strategy in one of Louisiana's most vibrant media markets.

WHAT YOU'LL DO:

• Conceptualize, write and edit on-air promotional spots for news, programming, web and special projects using multiple platforms
• Works closely with reporters and management staff on story development and promotional script ideas
• Organize promotion projects
• Interact with and respond to social media audiences
• Analyze rundowns to coordinate the best on-air, social and digital marketing materials
• Provide analysis for digital audience engagement and review
• Track monthly analytics on all current social/digital platforms. Provide ways to optimize platform growth
• Work closely with the team on story development and promotional script ideas
• Work closely with affiliates to support programming on air and online
• Perform other duties as needed by management

WHAT YOU'LL NEED:

• High School diploma (or GED) required. Bachelors degree preferred
• 1 - 3 years experience of writing or editing in local broadcast preferred
• At least two (2) years professional broadcasting marketing/promotions/creative services experiences required
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:

• Knowledge of social media maintenance
• Understanding of media audience ratings
• Working knowledge of current creative suite for product development
• Superb attention to detail, time management skills, and strong communication skills
• Knowledge of post production television editing suites, with emphasis on Adobe Creative Suite
• Experience working with camera, audio and light equipment
• Working knowledge of MAC systems

WHERE YOU'LL LIVE, WORK AND PLAY:

Lafayette, Louisiana offers the perfect blend of rich cultural heritage and modern opportunities. Known as the heart of Cajun and Creole country, Lafayette boasts incredible food, music, and festivals that celebrate the unique culture of Acadiana. The city is home to the University of Louisiana at Lafayette and offers a thriving arts scene, from the Acadiana Center for the Arts to numerous galleries and live music venues.

Outdoor enthusiasts will love the proximity to the Atchafalaya Basin, America's largest river swamp, perfect for fishing, hunting, and wildlife watching. The city's location provides easy access to New Orleans (just 2 hours away) and the Gulf Coast for weekend adventures. Lafayette's growing economy, affordable cost of living, and strong sense of community make it an ideal place to build both your career and your life. Experience authentic Louisiana living where every day feels like a celebration of culture, food, and community.

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