Product Manager – Forma Compass

Forma is building Forma Compass, a new foundational capability to define how project direction is set, understood, and acted on in Forma. This AI-native, intent-aware foundation will help users define, refine, and agree on goals and constraints throughout the project lifecycle, turning intentions into structured, reusable project data. The Product Manager will lead the discovery, definition, and delivery of Forma Compass, shaping how intent becomes data and guides decisions across Forma, enabling adaptive, AI-driven workflows for the AEC industry.

Must Have

• Lead discovery from first principles, focusing on user goal definition, constraints, and success.
• Work directly with AEC professionals to understand how intent is formed, negotiated, and used to make decisions.
• Explore problems and opportunities related to intent, alignment, and AI-assisted decision making.
• Translate validated insights into clear priorities and actionable direction for the squad.
• Partner with Design and Engineering to deliver high quality solutions iteratively.
• Own the short to mid-term product strategy for Compass within the squad’s scope.
• Define clear, outcome-oriented goals for the squad.
• Establish meaningful success metrics related to adoption, clarity of intent, quality of goals, decision quality, and downstream impact.
• Work closely with adjacent Forma teams to ensure Compass integrates naturally into end-to-end workflows.
• Own product decisions within the squad’s scope, making trade-offs explicit.
• Act as the primary representative for the Compass initiative in cross-team forums and stakeholder discussions.
• Three to seven years of experience in product management or a closely related role in B2B or SaaS products.
• Strong skills in customer discovery, problem framing, and experimentation.
• Experience working closely with Design and Engineering in empowered product teams.
• Comfort operating in ambiguity and building products from the ground up.
• Ability to think in systems, platforms, and AI enabled workflows.
• Strong communication and collaboration skills.
• Interest in AEC workflows, early stage design, and decision making under constraints.

Good to Have

• Experience with design, engineering, or planning tools.

Perks & Benefits

• Competitive compensation package
• Annual cash bonuses
• Commissions for sales roles
• Stock grants
• Comprehensive benefits package
• Culture of belonging and diversity

About the Role

Forma is building a new foundational capability from the ground up. We call it Forma Compass.

Compass will define how project direction is set, understood, and acted on in Forma. It is where goals, constraints, and desired outcomes are defined, clarified, and turned into shared, structured data that both people and systems can understand and act on. This capability does not exist today. You will help invent it.

The AEC industry has powerful tools, but intent is still largely implicit and manual. The opportunity for an AI native, intent aware foundation has not yet been realized. Forma Compass is our attempt to explore what that could look like.

We are looking for a Product Manager to lead the discovery, definition, and delivery of Forma Compass as a reusable capability across all AEC workflows. Compass is not a discipline specific tool. It is designed to support architects, engineers, planners, and other stakeholders by aligning everyone and everything around what success means for a project.

In this role, you will work as part of a dedicated squad within Forma Design, partnering closely with Engineering and Design. You will operate at the intersection of user experience, system behavior, and AI enabled platform thinking, shaping how intent becomes data and how that data guides decisions across Forma.

If you enjoy ambiguity, care deeply about customer outcomes, and are excited by building foundational, AI native products that unlock value across many teams and personas, this role is for you.

What You Will Be Building

Forma Compass will be built from the ground up as an AI native capability. It will be the place where project intent is not only captured, but actively shaped and clarified with the help of intelligent systems.

Instead of goals living in documents, slides or informal conversations, Compass will help users define, refine and agree on goals and constraints throughout the project lifecycle. These intentions become structured, reusable project data that both people and systems can reason about as the project evolves.

By making intent explicit and machine readable, Compass becomes the foundation for adaptive experiences in Forma. Authoring, analysis, optimization, and recommendations can be tailored in real time to what a team is trying to achieve at any given moment.

Your work will establish the core layer that enables Forma to move from static, one size fits all tools to intent aware, AI driven workflows. This creates a continuous loop between intent, action, and result, allowing teams to learn, adjust, and make better decisions earlier in the design process.

What You Will Do

Product Discovery

Lead discovery from first principles, with a strong focus on how users define goals, constraints, and success. Work directly with AEC professionals across disciplines to understand how intent is formed, negotiated, and used to make decisions. Explore problems and opportunities related to intent, alignment, and AI assisted decision making. Validate ideas through interviews, prototypes, experiments, and data. Ensure learning is continuous and informs what the team builds next.

Product Delivery

Translate validated insights into clear priorities and actionable direction for the squad. Partner with Design and Engineering to deliver high quality solutions iteratively. Maintain a strong connection between discovery and delivery so learning drives execution.

Product Strategy and Direction

Own the short to mid term product strategy for Compass within the squad’s scope. Clearly articulate why the team is focused on specific problems and how that work contributes to Forma’s broader strategy. Ensure Compass is designed as a reusable, platform level capability that enables AI driven experiences across Forma.

Goals and Measurement

Define clear, outcome oriented goals for the squad. Establish meaningful success metrics related to adoption, clarity of intent, quality of goals, decision quality, and downstream impact. Track progress using qualitative and quantitative insight and adjust direction as needed.

Cross Team Collaboration

Work closely with adjacent Forma teams to ensure Compass integrates naturally into end to end workflows. Make dependencies visible and manageable. Drive alignment around shared intent models and consistent system behavior across the platform.

Decision Ownership

Own product decisions within the squad’s scope. Make trade offs explicit, incorporate input from stakeholders, and stand behind the decisions that shape product direction and value delivery. Take accountability for outcomes, not just output.

Communication and Representation

Act as the primary representative for the Compass initiative in cross team forums and stakeholder discussions. Communicate progress, challenges, and learnings with clarity and transparency. Share insights broadly to support alignment and continuous improvement across the product area.

What We Are Looking For

• Three to seven years of experience in product management or a closely related role in B2B or SaaS products
• Strong skills in customer discovery, problem framing, and experimentation
• Experience working closely with Design and Engineering in empowered product teams
• Comfort operating in ambiguity and building products from the ground up
• Ability to think in systems, platforms, and AI enabled workflows
• Strong communication and collaboration skills
• Interest in AEC workflows, early stage design, and decision making under constraints
• Experience with design, engineering, or planning tools is a plus but not required

Why Join

This is a rare opportunity to define a foundational, AI native product capability from scratch. Forma Compass will influence how goals are defined, how systems behave, and how decisions are made across the platform. Your work will create leverage far beyond a single workflow, shaping how Forma helps the AEC industry align intent with outcomes and make better decisions earlier.

Ready to build something that does not exist yet, but should?

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