Product Marketing Manager

About the team and the role:

eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go to market strategy for end-to-end buyer experiences at eBay. This is a unique opportunity to become an integral part of the eBay marketing team, focused on the Buyer Experience product and commercial teams. This role will partner cross-functionally with product, design, research, marketing, communications, customer service and sales / market teams.

To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning and driving adoption of new and existing tools and resources. You are also experienced in co-creating go-to-market and marketing plans with cross-functional partners. Context in e-commerce and small business is a benefit.

What you will accomplish:

• Responsible for the product value proposition narrative, the go-to-market strategy, and messaging for eBay Live across the globe, ensuring buyers’ shopping experience and seller success on the platform.
• Approach go-to-market in a holistic manner to ensure buyers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What you will bring:

• 4+ years of experience in product marketing
• Strong background of developing product and go-to-market strategies at ecommerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
• Proven ability to drive innovation, execute projects with excellence
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques

Join eBay to drive product innovation for our buyers and market leadership in a dynamic e-commerce environment!

The base pay range for this position is expected in the range below:

$75,200 - $129,800

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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