Product Marketing Manager

1 Month ago • 2 Years + • Product Management • Marketing

Job Summary

Job Description

As a Product Marketing Manager at Evoplay, you will conduct market research, analyze data to inform product decisions, collaborate with cross-functional teams, develop product roadmaps, define go-to-market strategies, monitor key metrics, optimize strategies, gather customer feedback, and develop customer-facing materials. You'll be responsible for the product development process from conception to launch, aligning product marketing initiatives with overall business objectives. Experience in a similar industry and digital marketing expertise are crucial. The role requires strong strategic thinking, cross-team collaboration, and a solid understanding of UI/UX principles.
Must have:
  • 2+ years product marketing experience
  • Strategic thinking & go-to-market planning
  • UI/UX knowledge
  • Cross-functional collaboration
  • Digital marketing expertise
Good to have:
  • Data analytics proficiency
  • Project management skills
Perks:
  • Corporate psychologist
  • Gifts for significant occasions
  • Legal support
  • Flexible working hours
  • Direct access to C-level
  • Opportunity to suggest new business ideas

Job Details

Who we are

Evoplay is one of the leading iGaming providers, recognized for its innovative approach to game development and technological solutions.
Our mission is to surprise not only the iGaming market but the entire entertainment industry with our interesting and unique products. Our game portfolio of 200+ titles, where each is a unique and exciting story, is presented all over the world, including Europe, Latin America, Asia, and the CIS. The key to this success is the teamwork of like-minded people who are passionate about a common goal and love games. Evoplay is the first to introduce a 3D/VR gambling game at ICE 2018, and created Dungeon: Immortal Evil — the first 3D RPG-inspired hack and slash video slot in 2020. We have received numerous nominations at prestigious iGaming awards ceremonies (EGR’s Awards, CasinoBeats, SBC Awards, etc.).

The expertise we’re looking for

       Experience:

  • 2+ years of experience in product marketing, preferably in a similar industry.
  • Demonstrated success in developing and implementing marketing strategies for products.

      Strategic Thinking:

  • Strong strategic mindset with the ability to align product marketing initiatives with overall business objectives.
  • Experience in developing go-to-market plans, messaging and positioning for new products and feature releases. 

       UI/UX Basis:

  • Knowledge of UI/UX principles to enhance user engagement and ensure creating visually appealing products.

        Cross-team Collaboration:

  • Proven ability to collaborate cross-functionally with product management, sales, and other teams to drive product success.

        Digital Marketing Expertise:

  • Familiarity with digital marketing channels, including social media, email, content marketing, and SEO.

        Education:

  • Willingness to continuously learn and stay updated on industry trends and best practices in product marketing.

Would be a plus:

  • Data Analytics - proficiency in using data analytics tools to measure and optimize the product and marketing campaigns.
  • Project Management Skills - strong organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.

Your position will include:

  • Conduct market research to identify trends, customer needs, and competition.
  • Analyze data to inform product decisions and prioritize features.
  • Collaborate with cross-functional teams to define product requirements and specifications.
  • Drive the product development process from conception to launch.
  • Develop product roadmaps aligned with business goals and market opportunities.
  • Define go-to-market strategies, including positioning, messaging, and pricing for new products.
  • Monitor key metrics to evaluate the success of product launches and marketing campaigns.
  • Optimize strategies based on data analysis and insights.
  • Gather feedback from customers to initiate product improvements and enhancements.
  • Develop customer-facing materials and collateral to support product adoption.

What we offer

We’re here to make a difference! The iGaming world is fun. It’s an exciting and fast-changing industry, and we provide people with different services for their consistent growth, wellness and fun.

  • Corporate psychologist;
  • Gifts for significant occasions;
  • Legal support;
  • Flexible working hours;
  • Direct access to C-level and opportunity to suggest new business ideas and drive changes.

If you are ready to work in a dynamic team, passionate about the product, technology, and the world of entertainment, we’re waiting for your CV and portfolio to schedule an online/offline meeting and get to know each other better!

Your CV will be carefully reviewed by our TA department, and if it meets the requirements of the position, we will contact you within 3 business days to discuss the possibility of scheduling an interview.

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About The Company

EvoPlay — leading developer of integrated products and solutions for the online gaming industry. Based on many years of experience in the segment of online entertainment, we have designed and developed a set of products designed for the creation and effective management of gaming systems. Thanks to our b2b solutions and technologies, hundreds of companies around the world enable millions of players to satisfy their passion.


The EvoPlay Company was founded in 2003 by a group of serial entrepreneurs who had successful experience in the online gaming industry. After the release of several b2b solutions, which received wide popularity, the company expanded its activities beyond the production of games and gaming platforms. In a series of mergers and alliances, now EvoPlay is an international company, experts of which developed leading solutions in the fields of: gambling mathematics, games and gaming platforms, multi-platform CMS, payment providers, users support and retain, analytics and finance, recruitment and traffic management.

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