Product Marketing Manager B2B

2 Months ago • 5 Years + • Product Management

Job Summary

Job Description

The Product Marketing Manager will be responsible for implementing all product marketing activities, from conception to results control. This includes developing and coordinating marketing campaigns for game releases and new product features, ensuring optimal presentation and marketing of products. They will analyze game performance, identify areas for improvement, and develop recommendations. The role also involves evaluating marketing measures, analyzing market trends, supporting the partnership team with product materials, and presenting new games and roadmaps to customers.
Must have:
  • Minimum 5 years of experience as a Product Marketing Manager in B2B.
  • Experience in the gaming or online casino industry is preferred.
  • Ability to quickly learn new markets and products.
  • Experience in managing agencies and external service providers.
  • Excellent project management skills.
  • Strong English and German skills (C1).
Perks:
  • Values in a collaborative work environment.
  • Sustainable company growth.
  • Hybrid work model: maximum flexibility in terms of working hours and location.
  • High-quality office in Berlin-Mitte.
  • Structured onboarding.
  • Learning & Development in the GAMOcademy.
  • Annual development dialogue and targeted development measures.
  • Health Care – company health insurance, Mental Health Platform & Bike Leasing.

Job Details

Das machst du:

  • Du kümmerst dich um die Umsetzung aller Aktivitäten im Produktmarketing von der Konzeption bis hin zur Ergebniskontrolle.
  • Du entwickelst und koordinierst Marketingkampagnen für Spiele-Releases und neue Produkt-Features analog zur definierten Roadmap und gewährleistest eine optimale Außendarstellung und Vermarktung unserer Produkte.
  • Du analysierst die Performance aller Spiele, kennst die Auswirkungen und den Erfolg von optimaler Platzierung der Spiele auf den Websites der Kunden und entwickelst entsprechende Handlungsempfehlungen mit dazugehöriger Überwachung von Spielerzahlen, Einsätzen und Gewinnen.
  • Du evaluierst die Marketingmaßnahmen, um ihre Wirksamkeit und ihren Erfolg zu gewährleisten bzw. ihren ROI zu maximieren.
  • Du analysierst marktspezifische Trends und leitest daraus neue Vermarktungsmaßnahmen zur Steigerung der Product & Brand Awareness ab.
  • Du unterstützt das Partnership-Team bei der Realisierung von Strategien im B2B-Geschäft durch die Konzeption und Erstellung von passgenauen Produktmaterialien (online & offline) in Zusammenarbeit mit internen Designer:innen und Agenturen.
  • Du präsentierst unseren Kund:innen neue Spiele, die Roadmap und andere damit verbundene Maßnahmen

Das bist du:

  • Du verfügst über ein abgeschlossenes Studium im Bereich Marketing.
  • Du kannst eine mindestens 5-jährige Berufserfahrung als Product Marketing Manager im B2B-Geschäft vorweisen, idealerweise in der Gaming- oder Online-Casino-Branche.
  • Du arbeitest dich schnell in neue Märkte und Produkte ein.
  • Du hast profunde Erfahrung in der Steuerung von Agenturen und externen Dienstleistenden.
  • Du verfügst über exzellente Projektmanagement-Skills.
  • Du zeichnest dich durch eine proaktive, verbindliche und sorgfältige Arbeitsweise aus.
  • Du besitzt sehr gute Englisch- und Deutschkenntnisse (C1).
  • Du bist kommunikationsstark und empathisch im Kontakt mit unterschiedlichen Persönlichkeiten.
  • Du verfügst über einen hohen Grad an Selbstorganisation und Selbstreflexion für die Arbeit innerhalb eines hybriden, kollaborativen Arbeitsmodells.
  • Du hast eine Can-do-Mentalität und bist Feuer und Flamme, Dinge voranzubringen.

Das gefällt dir:

  • Gelebte Unternehmenswerte in einem kollaborativen Arbeitsumfeld.
  • Nachhaltiges Unternehmenswachstum.
  • Hybrides Arbeitsmodell: Höchste Flexibilität in puncto Arbeitszeit und Arbeitsort.
  • Hochwertig ausgestattetes Office in Berlin-Mitte als zentral gelegene Location für Begegnung.
  • Ein herzliches Willkommen im Rahmen eines intensiven, strukturierten Onboardings.
  • Learning & Development in der GAMOcademy.
  •  Jährlicher Entwicklungsdialog und zielgerichtete Entwicklungsmaßnahmen.
  • Health Care – betriebliche Krankenversicherung, Mental Health Platform & Bike Leasing.

     

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Das gönnst du dir:

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About The Company

Berlin, Berlin, Germany (Remote)

Berlin, Berlin, Germany (Remote)

Berlin, Berlin, Germany (Hybrid)

Berlin, Berlin, Germany (Remote)

Berlin, Berlin, Germany (Remote)

Berlin, Berlin, Germany (Hybrid)

Berlin, Berlin, Germany (Remote)

Berlin, Berlin, Germany (Remote)

Berlin, Berlin, Germany (Hybrid)

Berlin, Berlin, Germany (Hybrid)

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