Product Marketing Manager (Clarity Electromagnetic)

Cadence

5+ Years | San Jose, California, United States (On Site) | Full Time | 1 day ago

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Job Summary

This is a dynamic opportunity for a Product Marketing Manager to drive the go-to-market strategy for Cadence's Clarity electromagnetic (EM) product line. The role requires a blend of deep technical understanding, business acumen, and expertise to connect customer needs with R&D efforts, ensuring successful product direction and growth. The ideal candidate will have the potential to step into a Product Ownership role in the near future, encompassing decisions on packaging and pricing.

Must Have

Translate customer technical requirements to R&D with clear ROI justifications.
Identify growth opportunities, competitive threats, and technology gaps.
Advise account teams on product positioning and engagement strategies.
Create sales tools and collateral including demonstration projects, presentations, datasheets, white papers, articles, and blogs.
Define communication plans and develop marketing content for press releases, websites, and tradeshows.
Drive all product launch activities, including beta partner engagements, market research, launch logistics, and sales training.
Conduct continuous market research to determine emerging trends, market needs, and customer requirements.
Ensure customers receive the right message through appropriate channels.
Represent the customer’s voice in marketing strategy discussions and decisions.
Collaborate with and influence internal teams, synthesizing product information, industry trends, and competitive positioning.
Bachelor’s degree in a technical field (BSEE highly preferred).
5+ years of relevant industry experience.
5+ years industry experience in high-speed/high-frequency electromagnetic analysis.
Solid understanding of the electronic design flow from specification to tape-out and measurement.
Comparative knowledge of electronic product creation from chip out through the complete system design.
Expert level skill with Clarity, Sigrity, Celsius.
Intermediate level skill with Allegro/APD and Virtuoso.
Track record of interfacing with customers in pre-sales activities.
Proven ability to lead cross-functional initiatives and establish credibility with R&D, management, and sales.
Outstanding analytical skills with attention to detail.
Strong verbal, written communication, and presentation skills.
Proven ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.

Good to Have

Experience as a Product or Technical Marketing Manager.

Perks & Benefits

Paid vacation
Paid holidays
401(k) plan with employer match
Employee stock purchase plan
Variety of medical, dental and vision plan options

Job Description

Product Marketing Manager, Clarity EM Products

This is a dynamic opportunity for a Product Marketing Manager to drive the go-to-market strategy for our Clarity electromagnetic (EM) product line. This role requires a blend of deep technical understanding, business acumen, and expertise to connect customer needs with R&D efforts and execute successful product direction and growth. The ideal candidate will have the potential to step into a Product Ownership role in the near future.

Key Responsibilities

Cross-Functional Strategy & Product Definition

Customer & Requirements Translation: Work closely with leading-edge customers to discuss technical requirements in depth and translate those needs to R&D with clear Return on Investment (ROI) justifications.
Market & Competitive Analysis: Work closely with Sales and Application Engineers to identify growth opportunities, competitive threats, and technology gaps. Advise account teams on product positioning and engagement strategies.
Product Ownership Track: Work closely with product teams (marketing, R&D, and sales) with the ability to step in to Product Ownership in the near future, encompassing decisions on packaging and pricing.

Go-to-Market & Content Execution

Collateral Development: Create sales tools and collateral to better communicate product capabilities and value propositions, including demonstration projects, presentations, datasheets, white papers, articles, and blogs.
External Representation: Work closely with corporate marketing to define communication plans, develop marketing content for press releases, websites, and tradeshows. Assist and represent the company at industry tradeshows and conferences.
Launch Leadership: Drive all product launch activities, including beta partner engagements, market research, launch logistics, and sales training.

Market Intelligence & Influence

Market Research: Conduct continuous market research to determine emerging trends, market needs, and customer requirements.
Customer Advocacy: Ensure the right customers are getting the right message through the right channels, and represent the customer’s voice in marketing strategy discussions and decisions.
Team Collaboration: Collaborate with and influence internal teams, and synthesize product information, broader industry trends, competitive positioning, and regional considerations.

Required Qualifications

Education & Experience

Technical Background: Bachelor’s degree in a technical field (BSEE is highly preferred), 5+ years of relevant industry experience.
Technical Domain Experience: 5+ years (with a BSEE) and industry experience in high-speed/high-frequency electromagnetic analysis.
Electronic Design Flow: Solid understanding of the electronic design flow from specification to tape-out and measurement.
System Knowledge: Must have comparative knowledge of electronic product creation from the chip out through the complete system (package/board/module/enclosure) design.
Expert Level Skill with; Clarity, Sigrity, Celsius
Intermediate Level Skill; Allegro/APD and Virtuoso

Skills & Aptitudes

Customer Interface: Track record of interfacing with customers in pre-sales activities.
Leadership & Influence: Proven ability to lead cross-functional initiatives, work effectively, and establish credibility with R&D, management, product engineering, and sales.
Communication: Outstanding analytical skills with attention to detail, and strong verbal, written communication, and presentation skills.
Project Management: Proven ability to manage multiple projects, meet deadlines, and thrive in a fast-paced, multi-project, fluid environment.
Experience as a Product or Technical Marketing Manager is a significant plus.

The annual salary range for Massachusetts is $117,600 to $218,400. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.

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