Product Marketing Manager (f/m/d)

32 Minutes ago • 2 Years +
Product

Job Description

adjoe is seeking a Product Marketing Manager to lead go-to-market strategies for their mobile ad solutions. This role involves owning product positioning, messaging, and content development, as well as creating key sales assets. The manager will drive execution through market research and competitor analysis, aligning the product marketing roadmap with business goals. They will also partner cross-functionally with Product, Sales, and Marketing teams, providing client insights and competitive intelligence to inform the product roadmap. The ideal candidate has over 2 years of experience in marketing, product marketing, or technical marketing, with a strong ability to translate complex technical topics into clear narratives and develop data-driven content.
Good To Have:
  • Experience with brands, loyalty programs, and/or app monetization.
Must Have:
  • Lead Go-to-Market Strategy, including product positioning, messaging, content development, and sales enablement.
  • Create key assets like product narratives and sales collateral (decks, one-pagers, case studies).
  • Drive execution by conducting market research, synthesizing competitor analysis, and owning the product marketing roadmap.
  • Partner cross-functionally with Product, Sales, and Marketing to provide client insights and competitive intelligence.
  • 2+ years of experience in marketing, product marketing, or technical marketing.
  • Familiarity with mobile app marketing or SAAS product marketing and ability to understand complex technical topics.
  • Ability to communicate complex technical topics into easy-to-understand narratives and briefings.
  • Excellent research skills, ability to develop data-based storylines, and write content based on findings.
  • Strong visual communication skills and ability to brief designers on showcasing USPs.
  • Ability to collaborate with Product Managers, Sales Directors, and Marketing Leads.
  • Extremely organized, able to work independently and proactively, taking full ownership of projects.
  • Excellent at creating PowerPoint presentations.
  • Fluent in English.
Perks:
  • Regular feedback and development program for skill expansion and career goals.
  • Support for easy arrival to adjoe, including visa assistance and a relocation bonus for Hamburg.
  • Hybrid work setup with 3 core office days and flexible working hours.
  • 30 vacation days.
  • 3 weeks of remote work per year.
  • Free access to an in-house gym with various fitness classes.
  • Mental health support through the Employee Assistance Program (EAP).
  • Central office with Alster lake view, top-notch equipment, open spaces, snacks, and drinks.
  • Regular team and company events, including hackathons and social gatherings.

Add these skills to join the top 1% applicants for this job

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adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue. At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.

MEET YOUR TEAM: MARKETING

The Marketing team hosts the storytellers of adjoe's innovation. We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond. Through our events, visual design, and strategic content, we take adjoe's vision at the intersection of technology, user engagement, and marketing and make it tangible. All while building a community of forward-thinking industry leaders around our brand.

What You Will Do

  • Lead Go-to-Market Strategy: Own product positioning, messaging, content development, and sales enablement for assigned products.
  • Create Key Assets: Develop product narratives and sales collateral (decks, one-pagers, case studies) that accelerate the client journey and close deals.
  • Drive Execution: Conduct market research, synthesize competitor analysis into strategies, and own the product marketing roadmap to align quarterly initiatives with business goals.
  • Partner cross-functionally with Product, Sales, and Marketing to provide client insights, competitive intelligence, and GTM performance data to inform the product roadmap.

Who You Are

  • You have +2 years of experience in marketing, product marketing, or technical marketing.
  • You are familiar with mobile app marketing or SAAS product marketing and have the ability to understand complex technical topics.
  • You are able to communicate complex technical topics into easy to understand narratives and briefings. You can simplify technical topics for any audience.
  • You are an excellent researcher, can develop data based storylines, and are able to write content based on your findings.
  • You have strong visual communication skills and are able to brief designers on how to showcase the USPs of the adjoe products.
  • You can collaborate with Product Managers, Sales Directors, and Marketing Leads to execute high-impact strategies from start to finish.
  • You are extremely organized and you can work independently and proactively, taking full ownership of your projects and roadmap.
  • You are excellent at creating powerpoint presentations.
  • You are fluent in English.
  • Bonus: You have worked with brands, loyalty programs, and or/ app monetization

Fuel for the Journey: Benefits to Support Your Ambitions

  • Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skillset and achieve your career goals.
  • Easy Arrival to adjoe: From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at adjoe in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
  • Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
  • Thrive Where You Work: Enjoy the Alster lake view from our central office with top-notch equipment, fun open spaces, and a large variety of snacks and drinks.
  • Join the Community! Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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