Product Marketing Specialist

We are seeking a strategic and creative Product Marketing Specialist to drive the go-to-market (GTM) strategy for our geo. In this role, you will be the bridge between our Product R&D teams and the market. You will translate complex technical capabilities into compelling narratives that resonate with C-level executives and engineering professionals alike. Your mission is to articulate the value of the 3DEXPERIENCE platform, helping customers understand how Dassault Systemes can transform their business models.

Must Have

• Develop clear, differentiated value propositions and messaging frameworks
• Translate technical features into business benefits
• Create marketing assets: pitch decks, white papers, solution briefs, etc.
• Collaborate with Industry Process Consultants and Sales teams for GTM alignment
• Define buyer’s journey and build campaigns that drive demand and adoption
• Conduct deep competitive analysis to identify gaps and opportunities
• Monitor industry trends
• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of experience in Product Marketing, preferably within a B2B SaaS or software company
• Proven track record of successfully bringing new products or features to market
• Exceptional written and verbal communication skills, with a portfolio of high-quality content and presentations
• Strong analytical skills and a data-driven approach to measuring GTM effectiveness and product performance
• Ability to work cross-functionally and influence stakeholders without direct authority
• Proficiency with modern marketing technology

Perks & Benefits

• Excellent salary with potential for bonus
• Comprehensive coverage for medical, dental, vision care for employee & dependents
• Employee life, short & long term disability
• Tuition reimbursement
• Immediate 401K enrollment
• 401K match (50 cents on the dollar, up to the first 8% of your eligible compensation)
• Flexible time off policy
• 10 paid holidays

Role & Responsibilities:

We are seeking a strategic and creative Product Marketing Specialist to drive the go-to-market (GTM) strategy for our geo.

In this role, you will be the bridge between our Product R&D teams and the market. You will translate complex technical capabilities into compelling narratives that resonate with C-level executives and engineering professionals alike. Your mission is to articulate the value of the 3DEXPERIENCE platform, helping customers understand how Dassault Systemes can transform their business models.

Areas of Focus:

• Product Positioning & Messaging
• Develop clear, differentiated value propositions and messaging frameworks that position our solutions as market leaders.
• Translate technical features into business benefits.
• Create marketing assets: pitch decks, white papers, solution briefs, etc.
• Go-to-Market (GTM) Strategy
• Collaborate with the Industry Process Consultants and Sales teams to ensure alignment on target segments and pricing strategies.
• Define the buyer’s journey and work with the Growth Marketing team to build campaigns that drive demand and adoption.
• Market Intelligence & Customer Insights:
• Conduct deep competitive analysis to identify gaps and opportunities in the market.
• Monitor industry trends.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in Product Marketing, preferably within a B2B SaaS or software company.
• Proven track record of successfully bringing new products or features to market.
• Exceptional written and verbal communication skills, with a portfolio of high-quality content and presentations.
• Strong analytical skills and a data-driven approach to measuring GTM effectiveness and product performance.
• Ability to work cross-functionally and influence stakeholders without direct authority.
• Proficiency with modern marketing technology.

Inclusion statement

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state laws and local ordinances. We are committed to fair employment practices and will evaluate all candidates based on their qualifications, regardless of past arrest or conviction history.

Compensation & Benefits

Dassault Systèmes offers an excellent salary with potential for bonus, commensurate with experience. Benefits include a choice of plans providing comprehensive coverage for medical, dental, vision care for employee & dependents as well as employee life, short & long term disability, tuition reimbursement, immediate 401K enrollment, 401K match (50 cents on the dollar, up to the first 8% of your eligible compensation that you contribute based on match eligibility criteria), flexible time off policy, and 10 paid holidays.

Salary Pay Transparency

Compensation for the role will be commensurate with experience. The total expected compensation range will be between $114000 and $134500, representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.