Regional Account Manager

5 Minutes ago • All levels
Account Management

Job Description

The Regional Account Manager will focus on targeted site visit activity within a specific geographical region to identify opportunities and build customer relationships, strengthening the Inspired brand and revenue. This role involves working with internal Revenue Development Management, acting as an industry champion, and driving customer performance through on-site visits. Key responsibilities include attending business review meetings, supporting company initiatives, and developing a pipeline of business opportunities by understanding market conditions and local customer relationships.
Must Have:
  • Build and sustain excellent commercial relationships at regional and outlet level.
  • Promote company products and services to maximise profits for customer and Inspired.
  • Identify income opportunities through machine siting, density, and new product introduction.
  • Act as key regional contact for individual sites, ensuring continuity and growth.
  • Manage and implement structured site visits to achieve objectives and KPIs.
  • Attend customer reviews and support Revenue Development Management with site knowledge.
  • Maintain a robust new business pipeline through local relationships.
  • Implement procedures to minimise bad debt and work with credit control.
  • Support sites in understanding machine compliance and obligations.
  • Liaise daily with internal departments like Sales, Product Management, and operational support.
  • Be fully conversant with internal and external BI systems.
  • Submit timely reports to the Head of Business Development.
  • Comply with all company policies and procedures related to Health and Safety.
  • Ensure compliance with Gambling Act 2005 and Gambling Commission Licence Conditions.

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Key Purpose of Post:

To work within a given geographical region focussed on the delivery of targeted site visit activity across all customer channels, identifying opportunities and building key customer relationships to further strengthen the Inspired brand and revenue delivery.

To work with Revenue Development Management internal functions to support and deliver opportunities as well as acting as industry champions to support and maintain the current customer base and drive all levels of customer performance with high levels of on-site visit activity

To attend where required, all key customer business review meetings with the objective of driving budgeted revenue targets as well as underpinning customer perception through a can-do attitude.

To support all Inspired initiatives and customer KPI delivery

To develop a pipeline of business opportunities within the current customer base as well as identifying new business growth through your knowledge of market conditions and local customer relationships

Key Responsibilities:

  • To build and sustain excellent commercial relationships at regional and outlet level.
  • To promote the company’s products and services in order to deliver a rounded solution to maximise profits for both the customer and Inspired.
  • To identify all income opportunities where sites and positions can be further optimised through machine siting and additional density and new product introduction.
  • To act as the key regional contact to individual sites to ensure continuity of relationship, growth opportunities and escalation when required.
  • To manage and implement a programme of structured site visits to achieve internal and external objectives and KPI’s. A customer contact matrix should be maintained to ensure all key customer contacts at a regional level have proactive contact and business objectives are agreed.
  • To attend, when required, customer reviews and support the Revenue Development Management function with detailed site knowledge and feedback.
  • Flexible approach to working hours to suit objectives and allow for key areas, such as the tenanted channel, to ensure all key stakeholders can be met with on an at least quarterly basis.
  • To maintain a robust new business pipeline through developing local relationships with multi tenants, Free Trade and regional based accounts
  • To implement the required procedures to minimise any incidence of bad debt and work closely with the credit control functions.
  • To support sites in their understanding of machine compliance and obligations
  • Daily liaison with internal departments such as Sales, Product Management and operational support functions such as RDC’s, Collections, Service and Assist where required.
  • To be fully conversant with internal and external BI systems to support income awareness and opportunity.
  • Ensure timely reports are submitted to the Head of Business Development on a weekly and periodic bases.
  • To ensure that you understand and comply with all company policies and procedures in relation to Health and Safety at work. To take reasonable care for the health and safety of your team and others who may be affected by their acts or omissions.
  • To ensure the Company social responsibility policies in relation to gambling and statutory provisions of the Gambling Act 2005 and the Gambling Commission Licence Conditions and Codes of Practice are fully complied with at all times.

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