SD, Audience, Insights & Measurement.

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

Job Description:

About PayPal Ads

PayPal Ads’ vision is to be the premier commerce-centric advertising platform, seamlessly connecting PayPal, Venmo, and Honey users with advertisers and merchants. We help advertisers and merchants sell more products and services effectively, enabling consumers to discover and buy what they love. Leveraging transaction data from approximately a quarter of the world’s $6 trillion in digital commerce and nearly 400 million active accounts annually, our platform empowers advertisers to engage customers through the entire marketing funnel—from awareness to purchase, loyalty, and advocacy.

We are establishing a new PayPal Ads division to drive the growth of our advertising business. With a dedicated organization responsible for our comprehensive suite of advertising products, PayPal Ads will empower merchants and brands to reach and convert our highly engaged user base across PayPal, Venmo, and Honey platforms in multiple markets, revolutionizing global commerce.

About the role

PayPal Ads is looking for a seasoned ads data strategist with a track record of building visionary audience, measurement and insights products for advertising businesses. You love to connect with advertisers and to make them smarter based on your understanding of PayPal audience, measurement and insights products. You will own the audience, insights and measurement strategy for the PayPal Ads organization and ensure that teams and individuals work towards the shared AIM strategy of the Ads business. You'll lead the development of PayPal Ads' AIM strategy based on a deep understanding of the ads industry and partner with the sales, account and operations teams on the campaign specific execution of your strategy at efficient scale.  You will work closely with cross-functional partners, including sales, operations, finance, product, engineering, and marketing. We seek a high-performing team leader who drives results rapidly while delivering profitable growth for the PayPal Ads business. In this role, you will have the opportunity to significantly extend PayPal’s value proposition to our three-sided network while being instrumental in developing our new advertising business for the company. 

Responsibilities:

• Build the long-term vision for audience, measurement and insight for PayPal Ads based on a deep understanding of advertiser needs
• Work backwards from these advertiser needs and implement insights and measurement programs to enable advertisers to better understand and engage with our audiences across all on- and offsite PayPal Ads surfaces and to improve the benefits of using PayPal Ads as an advertising platform
• Partner with external measurement and data providers to implement and complete the strategy
• Provide thought leadership to intern and external collaborators spanning large and small advertisers, sales, marketing, operations and tech teams
• Define and establish new measurement approaches to demonstrate the power of the PayPal Ads platform
• Work with the dedicated PayPal Ad Sales and Account Management organization to enable them to sell and retain clients based on measurement and insights
• Oversee the design, development, and deployment of measurement and insights products that enhance advertising effectiveness and ROI
• Ensure high data quality standards, data integration, and data management practices
• Work closely with cross-functional teams (Sales, Operations, Product, Engineering, Legal) to implement data-driven projects and campaigns
• Work closely with legal on data privacy

Qualifications:

• Degree in Business Administration, Marketing Research, Statistics, Data Science, or a related field
• At least 15 years of experience in data analysis and data product development, ideally in an AdTech environment
• Deep understanding of the advertiser, agencies, and advertiser branding and performance needs
• Network and close working relationships with advertising technology companies, including measurement providers, DMPs, CDPs, and CMPs
• Audience, measurement and insights visionary with a proven track record of defining and implementing new standards
• Strong knowledge of data management, data architecture, and ETL processes
• Proven experience in developing and launching data products
• Proficiency with BI tools (e.g., Tableau, Power BI) and data analysis platforms
• Excellent analytical skills and the ability to communicate complex data concepts effectively
• Successful track record building out strategies and partnerships from 0 to 1
• Strong financial and business acumen with a high degree of comfort engaging with technical leaders internally and externally
• Ability to synthesize complex information into the essential points to inform executive decision-making
• Outstanding communication skills and ability to collaborate effectively in a matrixed organization
• Superior relationship-building and exceptional consultative skills with a passion and hunger to win
• Results-oriented, analytical, self-motivated, and a “hands-on” person with a proven ability to meet objectives and targets
• Travel required, as necessary, for customer-facing activities and team collaboration
• Recognize and understand critical cultural approaches to doing business globally 
• Executive presentation skills; including in-person, written, and verbal

 paypaladsconnected

Subsidiary:

Travel Percent:

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.