Segment Marketing Manager
Job Summary
Job Description
As a Segment Marketing Manager at NXP Semiconductors, you will drive marketing strategies for Smart Analog Interfaces. This role involves developing and implementing high-speed interface roadmaps, building product solutions, and executing go-to-market plans to boost market growth, design wins, and revenue. It requires a strong blend of technical understanding, business acumen, and marketing expertise to navigate complex markets and engage stakeholders effectively.
Must have:
- Formulate long-term market expansion strategies and annual business plans.
- Analyze market trends, competitive landscapes, and customer needs.
- Collaborate with product and R&D teams on product features and promotion strategies.
- Build and maintain long-term partnerships with customer key stakeholders.
- Monitor market business data to track key indicators.
- Analyze business performance, identify risks, and propose optimization suggestions.
- Lead the production of marketing materials and enhance brand exposure.
- Bachelor’s degree or above in Electronic Engineering, Communication Engineering, Computer Science, Automation, Marketing, Business Administration, or related fields.
- Minimum 10 years of experience in integrated circuits, semiconductors, or embedded systems.
- At least 5 years in high speed interface IC market development or business cooperation.
Good to have:
- Combined technical and business background
- MBA degree
Perks:
- Online and offline learning opportunities
- Programs focused on diversity, inclusion, and equality
3 skills required
Job Details
As a Segment Marketing Manager at NXP Semiconductors, you will be a key driver in shaping and executing marketing strategies for our Smart Analog Interfaces Product Line. You'll be responsible for developing and implementing high speed interface roadmap andbuild product solutions and go-to-market plans to drive market growth, design wins, and revenue within your designated segment. This role requires a strong blend of technical understanding, business acumen, and marketing expertise to effectively navigate complex market landscapes and engage with key stakeholders.
Primary Responsibilities:
- Formulate long-term market expansion strategies and annual business plans for smart analog interfaces' products in target markets (e.g., mobile, industrial, automotive, IoT, etc)
- Analyze market trends, competitive landscapes, and customer needs to identify high-potential business opportunities
- Collaborate with product and R&D teams to translate market demands into product features and promotion strategies, ensuring alignment with corporate strategies
- Build and maintain long-term partnerships with customer key stakeholders, drive project implementation, and achieve business growth
- Monitor market business data to track key indicators such as sales data, market share, and customer satisfaction
- Regularly analyze business performance, identify potential risks and opportunities, and propose optimization suggestions (e.g., pricing strategies, regional market adjustments)
- Lead the production of marketing materials (white papers, application and technical notes, etc), and enhance brand exposure through social media, industry media, and other channels
Qualifications:
- Bachelor’s degree or above in Electronic Engineering, Communication Engineering, Computer Science, Automation, Marketing, Business Administration, or related fields
- Candidates with a combined technical and business background, or an MBA degree, are preferred to support in-depth understanding of technical products and market strategy formulation
- Minimum 10 years of experience in integrated circuits, semiconductors, or embedded systems, with at least 5 years in high speed interface IC market development or business cooperation
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About The Company
NXP Semiconductors N.V. (NASDAQ: NXPI) enables a smarter, safer, and more sustainable world through innovation. As the world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets. For more information, visit www.nxp.comRead MoreCareer Development OpportunitiesBright Minds. Bright Futures.We believe that a key component to growing our business is to develop our people. To enable you to grow your career at NXP, we offer online and offline learning opportunities to help you develop some of your core and professional skills.Read MoreCommitment At NXP.We recognize NXP is a powerful change agent as we continue to deliver innovative solutions that advance a more sustainable future.
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