Senior Analyst - International Market Development

What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology!

What You'll Bring:

• Ideal 4-6 years of global program management skills, complex project management experience, leading market expansion initiatives at large organizations, large-scale enterprise Go-To-Market frameworks with an analytical mindset and expertise
• Experience in Financial Services and FinTech industry required, with a focus on product portfolio management / leadership experience, with SME knowledge in areas such as Data Science/Analytics, credit risk decisioning and processes, product strategy/design, customer journeys/experience, or management/strategy consulting with an understanding of how data/insight can inform and add value
• Analytical and insight-driven problem-solving skills with the ability to pursue consultative and compelling client engagements to drive business growth. Independence and initiative, with excellent story-telling and written communication skills
• Ability to effectively develop relationships, engage, advice, and persuasively communicate with Financial Services, FinTech and Insurance P&L, risk and marketing executives in face-to-face scenarios demonstrating real-time insights, flexibility and sound judgment
• Comfortable in navigating matrixed environment, collaborating across teams, regions, functions and presenting to Senior Leadership.
• Proven experience in global roles focused on market expansion initiatives, leading market research and strategic programs within the Financial Services and FinTech sector
• Build Go-To-Market strategy and planning in partnership with regional market development teams, build assets and thought leadership pieces that can be leveraged across all markets.
• Support market development teams lead Go-To-Market plans that will drive revenue
• Bachelor’s degree in business, Finance, Economics, or related field required; MBA or advanced degree preferred

Impact You'll Make:

As Market Development International, Senior Advisor, you will drive value creation across markets to accelerate time to revenue and enable scalable growth within Financial Services, Fintech and Insurance sectors. In close partnership with Sales, Go-To-Market, Product/Solutions, and Marketing teams, you will be responsible for operationalizing and scaling the Market Development function across all of International markets, ensuring effective execution of Go-To-Market strategies, supporting solution commercialization, and activating client-centric insights. You will lead through influence in a matrixed environment, building a high-performing team that contributes to commercial success across existing and emerging markets.

KEY RESPONSABILITIES

Market Development Functional Practice

• Support establishing and scaling of the Market Development functional practice across all INTL markets
• Support industrialization of processes, artifacts, assets, collaterals that will empower market developers and sales teams in regions to accelerate revenue growth in regions
• Liaison with various stakeholders like Product Marketing, Solutions, R&C, Sales Optimization, Sales enablement to drive excellence in the market development functional engagement across INTL and with regions
• Support annual strategy and planning process
• Design, launch and deploy cross pollination campaigns
• Build and maintain Market Development knowledge center repository for consumption across all markets
• Develop learning path for Market Development teams in the regions to continuously develop skillset and stay up to date with solutions, client needs, market trends, innovation and global macro-economic environment

Accelerate GTM Strategy Execution

• Design and deploy go to market strategies to accelerate growth across regions
• Partner with regional Market Development teams to drive growth in existing markets, unlocking opportunities in core industries and adjacent spaces
• Support strategy development and insights delivery for Market Development regional teams, embedding key growth levers
• Continuously optimize and drive adoption of Thought Leadership across regions
• Collaborate with Strategic Planning to accelerate vertical and market entry strategies
• Share industry knowledge across the organization to drive a customer-centric approach to business strategies and innovation
• Support deployment and evolution of effective market growth strategies and accelerate learning curve across the regions

Support Solution Commercialization

• Design and build INTL engagement model for sharing market and client insights with Product/Solutions teams
• Support regions in integrating local and client-specific needs in Solutions roadmap
• Design, build and deploy a process for CBI update and life cycle management to ensure data points are clearly gathered, categorized, sized, maintained and socialized for the use across all functional teams and regions.
• Consolidate insights from regional participation in early solution design to ensure commercial and regional relevance
• Support Solution commercialization and delivery across all INTL markets

Drive Client-Centric Insights

• Cross-pollinate actionable market, vertical and client-level insights to market development teams to strengthen engagement and client conversion
• Deliver value via localized Thought Leadership and market analysis
• Design and deploy post-activation playbooks for Advisory Boards, Summits, and key industry events.

DAY-TO-DAY RESPONSIBILITIES

• Design and implement end-to-end strategies aligned with regional market development needs and business growth goals
• Analyze and monitor Go-To-Market progress, adjusting plans based on performance data
• Build value proposition frameworks and sales messaging tailored to vertical and regional nuances
• Conduct market analysis and prioritize market entry or expansion strategies based on data
• Conduct market scans to identify potential new geographic regions or customer segments that TransUnion can serve
• Analyze current and future market trends, regulatory changes, and consumer behaviors to uncover new opportunities
• Assess the economic drivers and business needs within these new markets to determine TransUnion's right to win
• Explore cross-sell and upsell opportunities through structured sales planning
• Build strong internal relationships to effectively execute strategies in a matrixed structure
• Engage senior TU INTL stakeholders to understand needs and influence strategic direction
• Support capture and consolidation of Voice of Customer (VOC) at INTL and ensure it is translated into actionable product/solutions and commercial insight; manage roadmap of action items.
• Oversee the design and execution of Go-To-Market campaigns in collaboration with cross-functional teams
• Contribute industry insights to support the Sales Enablement function and training development

STRATEGIC & LEADERSHIP COMPETENCIES

Acting Strategically

• Define a 1-2 year functional vision that operationalizes enterprise growth strategy across regions
• Anticipate future market shifts and enable teams to pivot Go-To-Market approaches accordingly
• Detect evolving customer needs and proactively adapt Market Development efforts

Leading Change

• Create compelling cases for change aligned to business impact; mobilize teams across geographies
• Evaluate change readiness and help navigate trade-offs and constraints for maximum effectiveness
• Consistently identify innovation opportunities in commercial models and market-facing offerings

Collaboration & Influence

• Establish trust-based relationships with key stakeholders across functions and regions
• Operate with high influence in a matrixed environment, ensuring collaborative momentum toward shared outcomes
• Facilitate effective cross-functional collaboration to drive progress and build accountability

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.