Senior Analyst, Revenue & Ad Technology (Remote)
The E.W. Scripps Company
Job Summary
The E.W. Scripps Company is seeking a Senior Analyst of Revenue and Ad Technology to bridge the gap between product development, sales operations, external platform and supply partners to ensure ad delivery and optimize revenue performance across our streaming and digital advertising platforms. This role involves analyzing ad delivery, identifying yield optimization, automating workflows, and reducing issues. The ideal candidate will have 5+ years of experience in ad or revenue operations, advanced knowledge of ad serving platforms like FreeWheel, strong data analytical skills, and a focus on process automation and revenue optimization.
Must Have
- Analyze ad delivery performance, identify yield optimization opportunities, and implement operational improvements.
- Design, document, and automate operational workflows for campaign setup, troubleshooting, and optimization.
- Drive initiatives that reduce campaign and ad delivery issues, shortening time-to-resolution.
- Optimize inventory performance by increasing yield and improving fill rates.
- Translate business needs into technical requirements in partnership with sales, product, and engineering teams.
- Provide actionable insights on partner performance, inventory utilization, and revenue trends to leadership.
- Utilize deep operational knowledge of FreeWheel, GAM, and programmatic platforms to maximize efficiency.
- Strengthen cross-functional team collaboration and communication.
- Generally, 5+ years experience in ad operations or revenue operations.
- Ability to problem solve quickly in a fast-paced environment.
Good to Have
- Bachelor’s degree in a related field.
- Preferably experience in streaming/CTV.
Job Description
The E.W. Scripps Company is seeking a Senior Analyst of Revenue and Ad Technology to bridge the gap between product development, sales operations, external platform and supply partners to ensure ad delivery and optimize revenue performance across our streaming and digital advertising platforms.
WHAT YOU'LL DO:
- Analyze ad delivery performance, identify yield optimization opportunities, and implement operational improvements.
- Design, document, and automate operational workflows for campaign setup, troubleshooting, and optimization, delivering efficiency gains across the team.
- Drive initiatives that reduce campaign and ad delivery issues, shortening time-to-resolution.
- Optimize inventory performance by increasing yield ad improving fill rates.
- Translate business needs into technical requirements in partnership with sales, product, and engineering teams, ensuring seamless cross-functional execution.
- Provide actionable insights on partner performance, inventory utilization, and revenue trends to leadership.
- Utilize deep operational knowledge of FreeWheel, GAM, and programmatic platforms to maximize efficiency.
- Strengthen cross-functional team collaboration and communication, ensuring smooth execution of complex, multi-stakeholder initiatives.
- Other duties as assigned.
WHAT YOU'LL NEED:
- Bachelor’s degree in related field preferred.
- Generally, 5+ years experience with in ad operations or revenue operations, preferably in streaming/CTV
WHAT YOU'LL BRING:
- Advanced knowledge of ad serving platforms (FreeWheel strongly preferred)
- Experience with complex inventory structures and programmatic advertising
- Strong data analytical skills with the ability to diagnose technical delivery issues
- Understanding of the complete ad delivery pipeline from trafficking to reporting
- Ability to problem solve quickly in a fast-paced environment
- Process improvement capabilities (automation focus)
- Executive presentation skills for leadership reporting
- Ability to present technical communications
- Possess a process automation mindset and implementation
- Workflow optimization and efficiency improvement
- Performance metrics development and tracking
- Cross-functional collaboration effectiveness
- Proven revenue optimization results