Senior Associate, Paid Strategy and Planning

7 Minutes ago • 1-2 Years • $59,685 PA - $65,665 PA
Digital Marketing

Job Description

Starcom is seeking a Senior Associate, Paid Strategy and Planning to contribute to media planning for a major international technology client. This role involves driving innovative strategies, conducting research for and writing media POVs, presenting and maintaining media plans, and assisting with optimizing and analyzing marketing activities. The Senior Associate will report on campaign effectiveness, develop optimization findings, manage budgets, and build strong relationships with internal and client teams.
Good To Have:
  • digital media planning experience preferred
Must Have:
  • Help drive day-to-day innovative strategies to meet and exceed client business objectives
  • Provide research for and write media Point-Of-Views (POVs)
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Assist with optimizing, implementing, and analyzing marketing activities
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Manage budgets across campaigns, requiring great attention to detail
  • Foster strong relationships with internal teams and client groups
  • 1-2+ years of experience in media planning experience across media channels
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
  • Experience working within media systems/platforms (MediaTools/ Guidelines, NMI and knowledge of MRI and Kantar)
Perks:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs
  • Health/Wellness/Comfort reimbursements
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year
  • Business Resource Groups that support multiple affinities and alliances
  • medical coverage
  • dental
  • vision
  • disability
  • 401k

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Company descriptionWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

OverviewStarcom is searching for a Senior Associate, Paid Strategy and Planning to join our team and assist with the media planning efforts for a large, international technology client.

Responsibilities

  • Help drive day-to-day innovative strategies to meet and exceed client business objectives
  • Provide research for and write media Point-Of-Views (POVs)
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Assist with optimizing, implementing, and analyzing marketing activities
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Manage budgets across campaigns, requiring great attention to detail
  • Foster strong relationships with internal teams and client groups

Qualifications

  • 1-2+ years of experience in media planning experience across media channels, digital media planning experience preferred
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational, communication, time management, and problem-solving skills
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
  • Experience working within media systems/platforms (MediaTools/ Guidelines, NMI and knowledge of MRI and Kantar)

Additional informationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $$59,685 - 65,665 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/7/25.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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