Senior Brand Marketing Manager [CA]

1 Year ago • All levels • Marketing

Job Summary

Job Description

Senior Brand Marketing Manager for Genshin Impact, focusing on player base growth in North America. Requires experience in live service campaigns, media planning, and strong analytical skills.
Must have:
  • Live Service
  • Media Campaign
  • Analytical Skills
  • Cross-Departmental
Good to have:
  • Gaming Background
  • AAA Campaign
  • Free-to-Play
  • Chinese Language
Perks:
  • Flexible Working
  • Employer-Paid Benefits

Job Details

Company Description

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

Job Description

HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.

  • Partner with Shanghai team to do the strategic plan on targeting new audience segments
  • Increase new install lift for existing live service beats
  • Increase brand awareness and shifting intent for aware, but non-players
  • Call back churn user with important beats
  • Deliver high-impact media campaigns
  • Design overall media campaign with Shanghai team
  • Source suitable venders and manage the whole process for media plan execution
  • Set and achieve ambitious media campaign objectives
  • Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
  • Increase overall in-house media capabilities
  • Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
  • Explore and maintain NA local media resource
  • Negotiate with media agencies and partners to deliver the most value
  • Establish results-oriented post-mortem process         

#LI-Remote

Qualifications

  • Strong organizational and planning skills
  • Excellent time and efficiency management skills
  • Fluent with social analytics tools
  • Good habit of focusing on details
  • Strong written and verbal communication and presentation skills

Competencies for the team/company culture: 

  • Ability to think critically and solve problems
  • You demonstrate enthusiasm passion and strong interests in Game
  • Experience in cross-departmental cooperation and teamwork
  • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
  • Gaming background, have launched one major AAA integrated media campaign Free-to-play / live service campaign is a big plus Chinese is a big plus

Additional Information

Benefits:

  • Competitive salary
  • 100% employer-paid healthcare premiums for you and your dependents
  • Generous paid time off
  • 401K/ RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities throughout the year
  • Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.  

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Similar Jobs

Demandbase - Manager, Database Reliability Engineering (DBRE)

Demandbase

(Remote)
1 Month ago
Amazon games  - Producer - Player Safety

Amazon games

Montreal, Quebec, Canada (On-Site)
2 Months ago
Tesla - Delivery Advisor

Tesla

Londerzeel, Flanders, Belgium (On-Site)
4 Months ago
Tacnique - Talent Acquisition Intern

Tacnique

Ahmedabad, Gujarat, India (Hybrid)
10 Months ago
Lulalend - Head of Marketing

Lulalend

Cape Town, Western Cape, South Africa (Hybrid)
2 Months ago
Yodo1 - Growth Marketing Lead

Yodo1

(Remote)
11 Months ago
Imanage - Senior Field Marketing Manager

Imanage

Chicago, Illinois, United States (Hybrid)
1 Month ago
 Pearl Abyss - [Pearl Abyss Europe] Marketing Manager

Pearl Abyss

Amsterdam, North Holland, Netherlands (On-Site)
6 Months ago
Inworld AI - Performance Marketing Lead

Inworld AI

Mountain View, California, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tellius - Principal Quality Engineer

Tellius

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Meesho - Motion Designer II

Meesho

Bengaluru, Karnataka, India (Hybrid)
8 Months ago
Dialpad AI - CX FP&A Manager

Dialpad AI

Austin, Texas, United States (On-Site)
2 Months ago
Lead Venture - Implementation Specialist

Lead Venture

Belmopan, Cayo District, Belize (On-Site)
1 Month ago
PayPal - Senior Manager, EU & UK SMB Risk

PayPal

Dublin, County Dublin, Ireland (Hybrid)
3 Weeks ago
Synechron - Full-Stack Developer (React.js & Node.js)

Synechron

Pune, Maharashtra, India (On-Site)
1 Year ago
Zones - Director, Strategic Inventory Management

Zones

Portland, Oregon, United States (Hybrid)
1 Month ago
Abnormal Security - Senior Software Engineer - Backend

Abnormal Security

Bengaluru, Karnataka, India (Hybrid)
9 Months ago
Crunchyroll - Senior Executive Assistant

Crunchyroll

Los Angeles, California, United States (Hybrid)
1 Month ago
Zuru - Licensing Manager

Zuru

Auckland, Auckland, New Zealand (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Montreal, Quebec, Canada

luxsoft - Senior Java Developer

luxsoft

Mississauga, Ontario, Canada (On-Site)
2 Weeks ago
ShyftLabs - Director of Engineering

ShyftLabs

Toronto, Ontario, Canada (Hybrid)
6 Days ago
Intrepid Studios - Senior Anti-Cheat Engineer

Intrepid Studios

Canada (On-Site)
10 Months ago
Super.com - Staff Software Engineer - Fullstack

Super.com

Canada (Remote)
7 Months ago
Nice - Portfolio Pre-Sales Consultant

Nice

Canada (Remote)
2 Weeks ago
Intelerad - Applications & Workflow Consultant I (bilingual - French)

Intelerad

Canada (On-Site)
1 Month ago
NVIDIA - Hardware Validation Engineer

NVIDIA

Canada (On-Site)
4 Months ago
Critical mass - Art Director

Critical mass

Calgary, Alberta, Canada (On-Site)
4 Weeks ago
Blazesoft - Partnerships Manager

Blazesoft

Vaughan, Ontario, Canada (On-Site)
1 Week ago
LTI Mindtree - Specialist - Architecture

LTI Mindtree

Toronto, Ontario, Canada (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Site Core - Field Marketing, Marketing Coordinator - ANZ

Site Core

Sydney, New South Wales, Australia (On-Site)
1 Month ago
caliogo - Customer Marketing Manager

caliogo

(Remote)
2 Months ago
SciPlay - Director of Marketing Analytics

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
Activision - GTM Manager, Mobile Marketing

Activision

Mexico City, Mexico (On-Site)
1 Month ago
Figma - Email Marketing Manager

Figma

San Francisco, California, United States (Remote)
2 Weeks ago
Playtika - Marketing Systems Analyst

Playtika

Israel (On-Site)
7 Months ago
Ethos Life - Senior Manager, Lifecycle Marketing

Ethos Life

United States (Remote)
2 Months ago
Wolters Kluwer - Marketing Specialist

Wolters Kluwer

Milan, Lombardy, Italy (Hybrid)
3 Weeks ago
Saama - Marketing Partner

Saama

Pune, Maharashtra, India (On-Site)
4 Months ago
Nahc.io - Marketing Specialist

Nahc.io

Hong Kong (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Singapore (On-Site)

Japan (On-Site)

Seoul, South Korea (On-Site)

Japan (On-Site)

Japan (On-Site)

Seoul, South Korea (On-Site)

Japan (On-Site)

Singapore, Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by HoYoverse

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug