Senior Distribution & Sales Manager – Consumer Experience

POSITION SUMMARY

• The position is responsible for initiating beneficial tie-in promotions for Sony films, developing tie-in promotion strategy, planning and coordinating promotion tie-in campaigns. Working closely with synergy partners to enhance Sony brand and supporting APAC region, the incumbent is expected to initiate or push through pan regional or even Global corporate tie-in deals.
• The position is responsible for the development, management and implementation of in-theatre marketing and the exhibitor marketing campaigns for Sony Pictures films (including exhibitors’ social media), and be the key contact for all exhibitors. He/she will liaise with Marketing and Sales on creation and usage of in-theater materials, in-theater advertising regarding budget and approval process.

KEY RESPONSIBILITIES

• Initiate tie-in promotion strategy and plan, coordinate promotion tie-in campaigns for all Sony films
• Identify tie-in partners, maintain key contact database and compile pitching presentations
• Prepare contracts and submit partners’ creative for approval
• Support to secure Global, Pan regional and Taiwan tie-in promotion
• Manage promo site updates to partners
• Coordinate approval process between partners and head office, manage the relationships between different partners
• Explore opportunities for promotion event/cash/group bookings sponsorship
• Monitoring trade marketing trends and competitor activity
• Work closely with synergy partners (Sony Groups, licensees, publishers, etc.) to enhance Sony brand and increase campaign impact
• Organize roadshow presentations for major movie releases
• Organize movie premiere/screenings with tie-in partners to maximize exposure
• Handle various promotion activities, including promo item ordering/developing, promo report updates and regular conference calls
• Check for translation errors and make revisions on movie feature subtitle script
• Manage all In-Theatre Marketing and promotion including exposure, strategy, promotion planning, execution, marketing materials, through liaison with local and internal Cinemas to maximize exposure for our films
• Manage the In-Theatre Materials Distribution and Theatre Check regularly
• Maintain good relationships with exhibitors, cinema contacts and tie-in partners
• Arrange screenings according to Marketing and Sale’s needs

KEY QUALIFICATIONS REQUIRED

• University or above education, degree in marketing, business, or mass communication, advertising or film related field
• Minimum 8 years’ experience in marketing, agency, media, digital or entertainment industry is required
• 4+ years’ experience in marketing, agency, media, entertainment or digital industry is preferred
• Excellent verbal and written communications skills, in both English and Chinese
• Ability to develop local strategies based on head office guideline and strategy
• Ability to propose best integrated media and marketing strategies/campaigns depending on different genre and titles
• Keen interest in movies, good understanding of media environment, sensitive to movie and media industry trends
• Excellent communication, negotiation, problem-solving, time and priority management skills
• Proficient with MS Office applications and PowerPoint presentation skill is essential, able to use Mac preferred
• Fast learner, organized, multi-tasking and excellent team player
• Efficient, flexible and able to work under pressure
• Sensitive to movie and media industry trend, and A Movie Lover is preferred