Senior Field Marketing Manager

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Responsibilities

• 1. Events Management:  
  • 1) Plan, organize, and execute marketing activities that drive brand awareness and demand generation in all kinds of events, including large-scale conferences, seminars, workshops, and product campaigns. 
  • 2) Lead and define event strategy, event theme, logistics, vendor management, on-site operations, and post-event reporting. 

• 2. Media Relations, Social Media Management and Public Communications:  
  • 1) Develop and execute media outreach strategies to increase overall brand awareness and thought leadership.  
  • 2) Coordinate with corporate PR team and internal stakeholders on speaking opportunities and media marketing assets, including press releases, PR translations, blogs, contributed articles, interviews, newsletter, advertisement, etc.  
  • 3) Develop and execute localized social media strategies to promote brand visibility, product launch, and event campaigns. 
  • 4) Build and maintain relationships with key media, government stakeholders and industry alliances.  
  • 5) CSR/ESG branding management and activities to support Corp and local ESG branding visibility.  

• 3. Cross team collaboration and reporting:

• 1) Work closely with field sales, regional business and engineering leaders, and corporate teams to align marketing plans, activities, and marketing assets support.   
• 2) Support logistics and purchasing processes for marketing campaigns if needed. 

Skills and Qualifications

• · Bachelor’s degree in Marketing, Communications, Business or related field. 
• · 6-10 years’ experience in the field of marketing, events management, or media relations, preferably in the technology and semiconductor industry. 
• · Able to work independently and hands-on logistics support on campaigns and promotions. 
• · Excellent communication, writing, presentation, interpersonal and project management skills. 
• · Fluent in English.  

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