(Senior) Influencer and Content Marketing Manager
Job Summary
Job Description
The (Senior) Influencer and Content Marketing Manager will be responsible for developing and executing social media and influencer marketing strategies for the Angry Birds 2 game. This role involves creating engaging content for platforms like TikTok, YouTube Shorts, Instagram, and Facebook, analyzing performance data, and collaborating with various teams to enhance brand presence and drive user engagement. The manager will also be tasked with designing and managing influencer marketing programs and developing affiliate marketing programs.
Must have:
- Experience in social media and influencer marketing.
- Proven track record of successful campaigns.
- Exceptional content creation and video editing skills.
- Deep knowledge of social media platforms.
- Excellent collaboration and communication skills.
Good to have:
- Familiarity with influencer marketing platforms.
- Established network of relevant influencers.
7 skills required
Job Details
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.
We are looking for a creative and strategic (Senior) Influencer and Content Marketing Manager to join our flagship Angry Birds 2 game and generate a new wave of viral buzz for the world popular title, owning our social presence and influence marketing initiatives.
Ready to make a global impact with Angry Birds 2? This is a fresh, exciting role where you'll craft and execute cutting-edge social media and influencer strategies across platforms like TikTok, YouTube Shorts, and beyond. Your mission: create shareable, engaging content that grows our daily active users and revenue, working hand-in-hand with our passionate game marketing and community teams.
The Angry Birds 2 team is primarily located in Stockholm, and we'd love you to join us there. This role can also be based in our Helsinki or Barcelona studios if relocation isn't an option for you.
You will have impact and fun at work by:
- Driving Social Strategy: Developing and executing comprehensive social media strategies that align with our marketing vision for Angry Birds 2, working closely with our Community Management team
- Creating Viral Content: Producing and sharing captivating short-form (TikTok, YouTube Shorts) and long-form video content across all key platforms (Instagram, Facebook, X, Twitch, etc.), always tapping into the latest trends
- Analysing & Optimising: Monitoring social media performance, diving into analytics, and using data-driven insights to refine content and strategies for maximum reach and engagement
- Amplifying Through Influencers: Designing and managing impactful influencer marketing programs – from identifying top creators to fostering strong relationships and scaling efforts with agency partners
- Boosting Growth: Developing affiliate marketing programs with creators to drive revenue and installs
- Collaborating for Success: Working closely with our UA, Brand, Community, and PR teams to ensure a cohesive and powerful brand voice.
Experience and skills we are looking for:
- Demonstrated experience in social media marketing, content creation, and influencer marketing in the Gaming Industry
- Proven track record of developing and executing successful social media strategies and influencer campaigns
- Exceptional content creation and video editing skills with a keen eye for visual aesthetics and powerful storytelling and knowledge of Capcut, Adobe and similar tools
- Deep knowledge of social platforms (algorithms, trends) to enhance your content virality
- Outstanding collaboration and communication skills allowing you to effectively share your vision and build strong partnerships internally and externally
- A love for experimentation and data, constantly seeking innovative ways to boost engagement and iterating based on performance
It would be nice if you also have the following skills:
- Familiarity with influencer marketing platforms and established network of relevant influencers
Please send your CV and a portfolio containing links to the videos and content you have worked on. We want to see your work in the wild!
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.
At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com.
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