Job Description
We are seeking a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role focuses on positioning Overwolf as a category leader by delivering high-impact campaigns, content, and programs. The role requires deep B2B marketing expertise combined with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth within the senior marketing team.
Good To Have:
- Avid and passionate gamer
Must Have:
- Lead and execute global ad-tech marketing strategy.
- Develop and execute quarterly B2B go-to-market strategies.
- Own and execute multi-channel B2B marketing campaigns.
- Translate complex gaming ad-tech into compelling messaging.
- Lead Overwolf’s presence at global B2B media and ad-tech events.
- Create and optimize high-impact content.
- Drive PR and communications efforts.
- Develop co-marketing programs with DSP and SSP partners.
- Track and analyze market trends.
- 8+ years in B2B ad-tech marketing.
- Proven ability to lead strategy and execute hands-on.
- Deep understanding of media buying and programmatic advertising.
- Demonstrated success delivering international B2B marketing programs.
- Strong storytelling skills.
- High EQ for building relationships.
- Thrives in fast-paced, high-growth environments.
Description
We are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.
Responsibilities
In this role, you will:
- Collaborate with marketing and sales leadership to develop and execute quarterly B2B go-to-market strategies for Overwolf’s media business
- Own and execute multi-channel B2B marketing campaigns across paid media, content, PR, events, and partnerships, balancing strategic planning with hands-on delivery
- Translate complex gaming ad-tech into clear and compelling messaging for global DSPs, SSPs, and advertisers
- Lead Overwolf’s presence at global B2B media and ad-tech industry events from strategic planning to on-the-ground execution, capturing leads and building industry visibility
- Create and optimize high-impact content, including thought leadership, case studies, sales collateral, and original research, leveraging Overwolf’s audience data
- Drive PR and communications efforts with agencies and internal teams to secure industry press coverage, speaking opportunities, and awards
- Develop co-marketing programs with major DSP and SSP partners to showcase Overwolf’s commercial impact
- Track and analyze market trends in ad-tech, media buying, gamer behavior, and emerging technologies to inform strategy
- Lead Overwolf’s army of ad gnomes in their underground adventures
Requirements
- 8+ years in B2B ad-tech marketing, preferably in the gaming space
- Proven ability to lead strategy while executing hands-on across campaigns, content, and events
- Deep understanding of the media buying landscape and programmatic advertising (DSPs, SSPs, ad networks)
- Demonstrated success delivering international, multi-channel B2B marketing programs with measurable ROI
- Strong storytelling skills with the ability to bridge technical detail and commercial outcomes
- High EQ, comfortable building relationships across product, sales, and partner teams
- Thrives in fast-paced, high-growth environments and is committed to exceptional output
Bonus Points
- Avid and passionate gamer
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