Job Description
The Senior Marketing Manager will be responsible for managing 360 marketing campaigns, brand assets, and integrated media strategies across various channels. This includes planning and executing campaigns, analyzing performance, and managing brand P&L. The role involves collaboration with internal teams and external partners, ensuring alignment with brand and business priorities. The individual will also monitor competitor insights and trends to inform strategy decisions for Korea. This is an individual contributor role, requiring strong communication skills and an entrepreneurial mindset.
Must Have:
- Minimum 7-8 years of brand management experience in marketing.
- Comprehensive experience across marketing disciplines.
- Strong understanding of social platforms and experience in overall social marketing.
- Data-savvy and comfortable interpreting insights.
- Deep passion and understanding of Korean youth culture and social trends.
About Match Group
At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person.
- Working with our creative agency and internal teams (Product Marketing, Media, PR and Legal), effectively manage the strategizing, planning and roll-out of 360 marketing campaigns across several media touchpoints.
- As brand guardian, responsible for the development and management of all branded assets and contents, ensuring full alignment with our brand principles and guidelines.
- Working with our internal media team and agencies, lead the planning and execution of integrated media strategies across paid, owned and earned channels.
- Ideate, experiment and iterate on creative social and digital engagement campaigns that can amplify our SOV and generate impactful conversations with our target audience. Analyze performance, capture learnings and adjust for improved strategy.
- Own and build KPI; rigorously track campaign performance and analyze data to ensure optimal ROI and target delivery.
- Monitor and report local competitor/market insights or trends to above-market stakeholders so as to inform and ultimately help drive strategy decisions for Korea.
- Manage brand P&L including budget allocation, spend tracking and variance analysis.
- Effectively collaborate with cross functional and above-market teams. Also manage external partners to ensure alignment with our brand and business priorities.
- (*This is an Individual Contributor role, not a people manager position.)
- Has a minimum 7-8 years of brand management experience in marketing; preferably with a high-growth global brand.
- Comprehensive experience across marketing disciplines such as digital marketing (incl. performance marketing), social media, content, product marketing, PR, CRM, IRL events, and more.
- Has strong understanding of social platforms and experience in overall social marketing including community building, influencer, partner collaboration, social assets creation and paid social campaigns.
- Is data-savvy and comfortable interpreting insights; skilled at leveraging data and consumer insights to inform successful marketing strategies and executions.
- Deep passion and understanding of Korean youth culture and social trends especially in regards to Gen Z.
- Strong team player adept at communicating and engaging with internal teams (cross functional, regional and HQ) as well as external partners.
- Has an entrepreneurial mindset who continues to innovate and challenge the status-quo to achieve greater results.
- Fluency in English and Korean is a must.
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