Senior Marketing Manager, Gaming

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

We are seeking a highly experienced Senior Marketing Manager to join our team working on a range of exciting AAA multiplayer shooter games. You'll be responsible for developing and executing fully integrated campaigns using data driven insights and internal resources to deliver measurable results in a fast-paced, competitive and dynamic market. With an innate passion for all-things gaming, you're experience will help build and steer our campaigns to success, from launch and beyond.

Responsibilities

• Develop and activate comprehensive marketing plans that align with company objectives, including market research, target audience identification, and channel selection.
• Collaborate with cross functional teams including insights, UA/paid media, regional marketing teams, 1st parties and external agencies to fully leverage resources to ensure delivery of the plan. Working closely with development studios while building and maintaining relationships will be key to the role.
• Keep a close eye on market trends, sharing insights that can steer campaign strategy and provide constructive and effective suggestions for the team to maintain engagement and drive innovation throughout.

Who We Look For

To be perfectly qualified, we expect you to be -

• 5+ years’ working in the video game industry with AAA global game publishing experience.
• In depth knowledge of the European/ North American video games industry and broad understanding of channels within (social media, regulatory factors, commercial models, and format nuances across console & PC).
• Skilled at project management to proactively bring initiatives and deliverables to completion and escalate obstacles throughout the projects life-cycle.
• Exemplify a passion for data and consumer insight driven decision making with an ability to analyze and utilize data to create strategic frameworks that lead to successful GTM execution and operational excellence.
• Excellent communication and presentation skills in English.
• Ability to influence and collaborate effectively across functions and regions in multicultural organization.
• Passion for gaming and a deep understanding of player motivations, preferences, and behaviors, particularly within the "Shooter" genre.
• English fluency is mandatory as the working language; Mandarin proficiency will be regarded as a strong plus.

#LI-RL1

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.