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Senior Measurement Specialist, Large Customer Sales

Senior Measurement Specialist, Large Customer Sales

1 Month ago • 8 Years + • Business Development

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Job Description

The Senior Measurement Specialist role involves consulting with advertisers and agencies to understand their measurement goals and leverage Google's measurement products. Responsibilities include developing advanced measurement approaches (experiments, cross-media measurement, attribution, reach studies), partnering with internal teams to drive solution adoption, and managing relationships with senior client contacts. The ideal candidate possesses strong analytical skills, experience with various measurement strategies (data-driven attribution, cross-device measurement, etc.), and excels in building and maintaining client relationships. The role requires experience in influencing senior decision-makers and presenting insights to executive audiences. A deep understanding of the digital ad ecosystem and Google's measurement capabilities (Google Ads, Search Ads 360, Google Analytics) is crucial.

Must have:

8+ years experience in digital media/sales/marketing
Experience with various measurement strategies
Strong client relationship management skills
Proficient in presenting insights to senior audiences
Knowledge of Google Ads, Search Ads 360, Google Analytics

Good to have:

Experience influencing senior advertiser/agency decision-makers
Understanding of recent privacy changes in digital advertising
Ability to translate client needs into product adoption opportunities

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
8 years of experience in digital media, sales, marketing, or product roles.
Experience identifying and recommending scalable solutions to improve customer strategy, and working with senior leadership.
Experience with implementation/configuration of measurement, web analytics or attribution strategy including: data-driven attribution/non-last click attribution, cross-device measurement, conversion tracking, MMM geo-experiments, incrementality/lift, online-to-offline measurement, offline data import.
Experience developing customer relationships to influence on measurement strategies.

Preferred qualifications:

Experience in dealing with and influencing senior advertiser/agency decision makers.
Experience in presenting insights and results to senior audiences.
Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Search Ads 360, Google Analytics.
Understanding of the digital ad ecosystem and recent privacy changes.
Ability to develop relationships with customers acting as a product SME for customers and agencies.
Ability to translate client business needs into product adoption opportunities.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

Consult with advertisers and agency partners to understand their measurement goals and assess how Google measurement products can effectively address their needs.
Develop advanced measurement approaches including experiments, cross-media measurement, attribution, and reach studies to prove the value of Google advertising to our client's business.
Partner with sectors, teams, and other measurement specialists to drive adoption of measurement solutions and convince advertiser stakeholders to apply learnings, insights, and recommended actions.
Manage relationships with senior data and analytics contacts at important clients in your sector.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.