Senior Media Planning Manager
Job Summary
Job Description
As part of the central Media Planning team, you will focus on delivering media campaigns on a global scale, working towards key upper and mid-funnel goals specifically to support the growth of DAZN expansion markets. You will be a key member of the DAZN Media Planning team, within the Marketing Operations organisation, and will focus on the holistic paid media channel planning, accountable for proposing impactful and efficient media investment. You will support the use of a consistent global media planning strategy, working closely with in-house channel leads and our external agencies and partners to define and implement best in class campaigns. You will act as a central point of strategic guidance for business stakeholders and a trusted source of full-funnel media planning expertise, to help shape the future of DAZN’s paid media strategy and drive business successes. You will collaborate with internal and external teams to help coordinate the production of cohesive, timely executed, integrated media campaign plans.
Must have:
- Demonstrable experience of media planning on a global scale
- Media agency management experience
- Understanding of a full-funnel measurement framework
- Ability to manage multiple projects
- Experience delivering innovation to drive business growth
- Commercial understanding of the demands and expectations of the constantly evolving live sports and streaming landscape
- Proactive, solution sourcing attitude to enable problem solving at speed
- Confident in translating media technical understanding into digestible proposals
- Familiarity with creative briefing and an understanding of creative best practice
- Ability to implement effective new processes to improve team efficiency
Perks:
- Access to DAZN
- 25 days’ annual leave
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Electric vehicle benefit option
- Free access for you and one other to our workplace mental health platform app
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
1 skill required
Job Details
As part of the central Media Planning team, you will focus on delivering media campaigns on a global scale, working towards key upper and mid-funnel goals specifically to support the growth of DAZN expansion markets. We live, breathe, and think growth and are looking for someone who can take paid media campaign planning ownership, from briefing through to delivery and beyond, through a strategic lens to push channel innovation.
In this role you will be a key member of the DAZN Media Planning team, within the Marketing Operations organisation, and will focus on the holistic paid media channel planning, accountable for proposing impactful and efficient media investment.
This role is based in London.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
As our new Senior Media Planning Manager, you'll have the opportunity to:
- Support the use of a consistent global media planning strategy, working closely with in-house channel leads and our external agencies and partners to define and implement best in class campaigns
- Act as a central point of strategic guidance for business stakeholders and a trusted source of full-funnel media planning expertise, to help shape the future of DAZN’s paid media strategy and drive business successes
- Collaborate with internal and external teams to help coordinate the production of cohesive, timely executed, integrated media campaign plans
- Manage and coordinate with the media agency, centrally and locally, on media planning, ATL and local and international media, from brief to execution and post campaign analysis
- Work closely with media partners to scope new opportunities and conduct detailed analysis of prior activity, to unlock incremental gains for DAZN
- Focus on learnings, the in-house testing roadmap and measurement to drive innovation
- Translate media buys into actionable placement insights, supporting the production of best-in-class, native creative from our in-house creative teams
You'll have:
- Demonstrable experience of media planning on a global scale, implementing multi market campaigns simultaneously
- Media agency management experience
- An understanding of the importance of a full-funnel measurement framework, with expertise on upper and mid-funnel metrics, identifying the best media for key campaign goals.
- Ability to manage multiple projects, nimbly managing internal stakeholders and external partners within compressed timelines
- Experience delivering innovation to drive business growth and/or to solve complicated problem scenarios
- Commercial understanding of the demands and expectations of the constantly evolving live sports and streaming landscape.
- A proactive, solution sourcing attitude to enable problem solving at speed and facilitate an innovative mindset
- Confident in translating media technical understanding into digestible, persuasive proposals to challenge and guide stakeholders
- A hunger to learn and evolve in a flexible team environment
- Familiarity with creative briefing and an understanding of creative best practice on a channel-specific level
- The ability to implement effective new processes to improve team efficiency
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
AMBITIOUS – people who want to make a big impact and drive DAZN forward.
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.
SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
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